ISSN:
1352-3074
Source:
Emerald Fulltext Archive Database 1994-2005
Topics:
Mechanical Engineering, Materials Science, Production Engineering, Mining and Metallurgy, Traffic Engineering, Precision Mechanics
Notes:
Reports on Management Round table's conference on "Masscustomization - at a profit: any variety, any time,anywhere", which attempted to explain the implications of masscustomization and how companies are utilizing it to satisfy customers.Provides a summary of the methods, ideas and conclusions from theconference, giving ideas from Joseph Pine and Stan Davis on respondingto the customer; outlines a report from IBM's senior director of productdesign, explaining how IBM used creative imagination in engineering tocustomize PCs for its consumers. Concludes that mass customization willdefine leading organizations in the next century, along with rapidturnover from customer specification to actual product.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1108/09642369310077779
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