Electronic Resource
Bingley
:
Emerald
Marketing intelligence & planning
13 (1995), S. 24-33
ISSN:
0263-4503
Source:
Emerald Fulltext Archive Database 1994-2005
Topics:
Economics
Notes:
Reports extracts from an exploratory, cross-sectional studyundertaken in the rapidly changing environment of UK higher education.Begins with introductory material covering some recent changes in highereducation and the relevance of marketing and market segmentation toinstitutional provision. Addresses the issue of access to highereducation, however the perspective is largely managerial. Proposesgeodemographic analysis as a useful way to segment the market for highereducation. The data concern the "market" for home studentsprior to the removal of the binary divide and provide a geodemographicanalysis of applicants and of acceptances by institution type in 1991.Discusses the possible implications for marketing and also for policiesconcerning the variability of access to higher education.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1108/02634509510089008
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