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  • 1
    Electronic Resource
    Electronic Resource
    Food retailing loyalty schemes - and the Orwellian Millennium (1999)
    Bradford : Emerald
    British food journal 101 (1999), S. 132-147 
    Details
    ISSN: 0007-070X
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Agriculture, Forestry, Horticulture, Fishery, Domestic Science, Nutrition
    Notes: The food retailing loyalty scheme is one of the marketing phenomena of the 1990s with most of the major supermarket multiples now having a customer loyalty card scheme. Consumers reciprocate by possessing loyalty cards - there are 40 million such cards in circulation. By knowing what individual consumers buy, the food retailer should be able to target them with relevant offers whilst the consumer saves money in the process. The dilemma for the consumer is one of cheaper shopping on the one hand and privacy invasion on the other because they reveal details about themselves every time they let their purchases at the checkout be matched with their data file via the loyalty card. The dilemma for supermarkets is whether loyalty schemes create truly loyal relationships or whether they are merely sales promotions.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/00070709910261927
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  • 2
    Electronic Resource
    Electronic Resource
    Direct marketing: rise and rise or rise and fall? (1995)
    Bingley : Emerald
    Marketing intelligence & planning 13 (1995), S. 16-23 
    Details
    ISSN: 0263-4503
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Focuses on the growth and future direction of direct marketing fromthe point of view of "user" companies. Describes the mostsignificant findings from a recent empirical study of consumer reactionsto being directly targeted. Highlights important consumer concerns withregard to privacy and ethical issues. Given that the long-term successand prosperity of the industry will be closely related to its imageamong consumers, guidelines are developed for companies using directmarketing as to how they can positively promote industry growth andreduce consumer concerns in the future. Briefly describes theself-regulatory bodies and codes of practice relevant to directmarketers within the UK.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02634509510094147
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  • 3
    Electronic Resource
    Electronic Resource
    From 1086 and 1984: direct marketing into the millennium (1998)
    Bingley : Emerald
    Marketing intelligence & planning 16 (1998), S. 56-67 
    Details
    ISSN: 0263-4503
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Direct marketing has developed rapidly over the last 15 years owing to technological change and developments in markets and marketing. In 1086 William the Conqueror created the Domesday Book as a record of what each individual owned. The concept developed by George Orwell in his 1984 novel was one of more sinister surveillance by "Big Brother". Although marketing might not be seen in either light, it is certainly being manifested in at least a parallel manner. Personalised data are increasingly being integrated via data-fusion to form the next phase of database provision - biographic information. This paper provides a perspective on these developments and raises a variety of marketing and social responsibility issues that are likely to become salient as we move into a new millennium.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02634509810199544
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  • 4
    Electronic Resource
    Electronic Resource
    Retailing applications of geodemographics: a preliminary investigation (1995)
    Bingley : Emerald
    Marketing intelligence & planning 13 (1995), S. 29-35 
    Details
    ISSN: 0263-4503
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: The term geodemographics is derived from the combination of bothgeographic and demographic information on populations. The concept ofgeo-demographic data is relatively new, and much confusion exists as tothe extent to which such information is actually being used by both thepublic and private sector in the UK. One industry for whichgeodemographic information is particularly important is retailing. Thisis because retail location decisions are extremely capital-intensive andlocations themselves, once chosen, are (in the short term at least)fixed. Given the current economic climate and increased competition, itis becoming ever more important for retailers to monitor their tradeareas, assess the impact of competition, and choose new store locationsstrategically. Discusses the use of geodemographics by retailers intheir site modelling and trade area decision making and use is made ofexploratory interviews in this respect.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02634509510083482
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  • 5
    Electronic Resource
    Electronic Resource
    Retailer use of geodemographic and other data sources: an empirical investigation (1997)
    Bingley : Emerald
    International journal of retail and distribution management 25 (1997), S. 188-196 
    Details
    ISSN: 0959-0552
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: The competitive nature of the UK retail environment in the 1990s places ever increasing importance on information as a vital resource. The need for pertinent information is not confined to decisions regarding location and catchment analysis, but also encompasses issues such as category management, merchandising, marketing communications and relationship marketing. This need for information, it might be presumed, could be met through the utilization of marketing databases, but there is an apparent lack of evidence relating to the extent of database utilization in this context. Explores the development of database and geographic information systems (GIS) as an aid to strategic retail decision making and reports on an empirical research programme exploring the extent of such applications. Although the findings suggest widespread employment of databases by UK multiples, there is clear evidence of a lack of integration at a strategic level.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/09590559710175935
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  • 6
    Electronic Resource
    Electronic Resource
    The direct marketing-direct consumer gap: qualitative insights (2001)
    Bingley : Emerald
    Qualitative market research 4 (2001), S. 17-24 
    Details
    ISSN: 1352-2752
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: The need to explore consumer reactions to any form of marketing is central to the marketing concept and this paper reports part of an industry-funded project to investigate how consumers interact with direct marketing. The programme was qualitative, based on both individual depth interviews and group discussions. A theme of "paradox" emerged from the research in a variety of ways. Consumers generally take a pragmatic view of marketing activity, but at the same time they are sceptical of much direct marketing. The research identifies consumers' key concerns with direct marketing as: privacy, control and relevance. The resulting "gaps" between direct marketing practice and consumer expectations and desires produce clearer areas for the direct marketer to address.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/13522750110364532
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  • 7
    Electronic Resource
    Electronic Resource
    Consumer interaction in the virtual era: some qualitative insights (2001)
    Bingley : Emerald
    Qualitative market research 4 (2001), S. 150-159 
    Details
    ISSN: 1352-2752
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Focuses on the exploration of consumer experience and attitudes towards online interaction within virtual communities. One of the emerging e-commerce business models, the consumer to consumer "community" model, is relatively new but underpins the framework for the research conducted. The dramatic change in terms of how consumers interact with each other and potentially engage with direct marketers is epitomised by a change in the level of perceived control with a shift towards consumer-controlled interaction. The growth in virtual or on-line communities is part of this evolution, and this paper reports on the qualitative phase of an ESF/DMA-funded research project.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/13522750110393053
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  • 8
    Electronic Resource
    Electronic Resource
    PLATEAUED MANAGERS: THEIR NEED GRATIFICATIONS AND THEIR EFFORT-PERFORMANCE EXPECTATIONS [I] (1984)
    Oxford, UK : Blackwell Publishing Ltd
    Journal of management studies 21 (1984), S. 0 
    Details
    ISSN: 1467-6486
    Source: Blackwell Publishing Journal Backfiles 1879-2005
    Topics: Economics
    Notes: The repeal of mandatory retirement laws will result in new pressures on organizations to motivate and satisfy those managers who have reached their ceiling in the organization. This study compares the satisfaction and motivation (in terms of performance-reward instrumentalities) of a group of plateaued and non-plateaued managers. This was done both with and without controlling for the managers age. Age, rather than plateauing, seemed to be implicated in any observed differences. We found that older managers reported lower satisfaction with future organizational rewards and see stronger instrumentalities for mentoring type activities then do their younger colleagues.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1111/j.1467-6486.1984.tb00226.x
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  • 9
    Electronic Resource
    Electronic Resource
    A LONGITUDINAL ANALYSIS OF THE CONTEXT AND STRUCTURE OF A LARGE BRITISH FINANCIAL INSTITUTION (1977)
    Oxford, UK : Blackwell Publishing Ltd
    Journal of management studies 14 (1977), S. 0 
    Details
    ISSN: 1467-6486
    Source: Blackwell Publishing Journal Backfiles 1879-2005
    Topics: Economics
    Notes: This study represents an analysis of the changes in the environment, context and structure of an organization, using the full Aston Interview Schedule.2 The limitations of generalizing from a single case are acknowledged, but the longitudinal analysis provides support for the notion that organizations can and do develop self-evaluative capacities when threatened by external change. The results of the process of self-evaluation on the part of the organization are shown as changes in the organization's scores on the various scales of organizational context and structure developed by the Aston school, at two points in time. These changes provide support for a number of conjectures arising from previous analyses of the relationships among the structural dimensions of organizational form displayed by the Aston methodology; notably the relationship between size/standardization and centralization/standardization. The analysis also suggests that the centralization scale can be viewed as having two components – one related to policy decisions, the other to operational decisions.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1111/j.1467-6486.1977.tb00356.x
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  • 10
    Electronic Resource
    Electronic Resource
    Eomesodermin is required for mouse trophoblast development and mesoderm formation (2000)
    [s.l.] : Macmillian Magazines Ltd.
    Nature 404 (2000), S. 95-99 
    Details
    ISSN: 1476-4687
    Source: Nature Archives 1869 - 2009
    Topics: Biology , Chemistry and Pharmacology , Medicine , Natural Sciences in General , Physics
    Notes: [Auszug] The earliest cell fate decision in the mammalian embryo separates the extra-embryonic trophoblast lineage, which forms the fetal portion of the placenta, from the embryonic cell lineages. The body plan of the embryo proper is established only later at gastrulation, when the pluripotent ...
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1038/35003601
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