ALBERT

All Library Books, journals and Electronic Records Telegrafenberg

X
feed icon rss

Your email was sent successfully. Check your inbox.

An error occurred while sending the email. Please try again.

Proceed reservation?

Export
Filter
Collection
Publisher
Years
  • 1
    Electronic Resource
    Electronic Resource
    Marketing health-enhancing foods: implications from the dairy sector (2005)
    Bingley : Emerald
    Marketing intelligence & planning 23 (2005), S. 705-719 
    Details
    ISSN: 0263-4503
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Purpose - To assess the potential for development in the agri-food sector by investigating: consumer awareness of health-enhancing foods; key influences on their perceptions of and attitudes towards these foods; their relevant purchasing behaviour in the context of the Northern Irish dairy products market. To develop recommendations for future segmentation and positioning strategies for health-enhancing dairy foods. Design/methodology/approach - Northern Ireland is a geographically discrete area of the United Kingdom, which relies heavily on the agri-food industry in general, and the dairy sector in particular. A consumer questionnaire was adapted from previous studies. After two pilot studies with 30 and 50 consumers, 600 were administered face-to-face to a quota sample of male and female shoppers in six key supermarkets across Northern Ireland. Results were collated and analysed by SPSS. Descriptive parametric and non-parametric statistics re-reported in findings. Findings - There is potential for the agri-food industry to expand further, particularly in the case of added-value food products, among which health-enhancing foods should be treated as an important subset. However, a pre-requisite is development of enhanced consumer segmentation and product positioning strategies. Research limitations/implications - The findings and conclusions derive from one study of one specialist product type in one small national market. Generalisation should be possible, at least informally, but comparative studies are indicated. Practical implications - The findings indicated a general lack of awareness of the health-enhancing food concept and the level of (largely proven) health benefits of such products, which is a barrier to their wider adoption of these products. The key aims goals for marketing planners in this context are thus awareness generation and consumer education. The crucial segments of the general target audience and the core message to be conveyed, are both defined by the findings. Originality/value - This study provides a research-based foundation for a more proactive and informed marketing strategy in a particular context, potentially transferable to other market sectors and locations.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02634500510630221
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
    Paper (German National Licenses)
    Fulltext
  • 2
    Electronic Resource
    Electronic Resource
    Relationship marketing in the banking sector: the impact of new technologies (2003)
    Bingley : Emerald
    Marketing intelligence & planning 21 (2003), S. 61-71 
    Details
    ISSN: 0263-4503
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Having finally embraced the concept of marketing, banks enter the new millennium in a increasingly competitive and fragmented marketplace, consisting of financially literate consumers and direct low cost competition from recognised high street brand names. As customers increasingly interact with banks through remote technological channels (e.g. phone, Internet, etc.) the implications for bank-customer relationships are important. This paper, accordingly, reports on an international research study which explored the perceptions of senior bankers in the UK, Sweden and the USA with regard to the use of the Internet as a relationship marketing tool. There was unanimous agreement that the Internet had a key role to play in relationship management but there was far less agreement about the rates of customer adoption and the extent to which this could or should be influenced by bank strategies.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02634500310458162
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
    Paper (German National Licenses)
    Fulltext
  • 3
    Electronic Resource
    Electronic Resource
    The effects of organisational change on employee psychological attachment An exploratory study (2000)
    Bradford : Emerald
    Journal of managerial psychology 15 (2000), S. 126-146 
    Details
    ISSN: 0268-3946
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Psychology , Economics
    Notes: Employee commitment is a concept which has attracted much attention in recent years. Research has focused on relationships between commitment and various facets of individual performance and on the psychological basis of the commitment itself. Profiles the pattern of employee commitment found in an exploratory study of employees of a large retail bank which is undergoing a process of both structural and cultural change. Three bases of employee commitment - internalised commitment, identification commitment and compliance commitment - are profiled against the pattern of commitment which the literature suggests will be found across various employee grades. Evidence from the exploratory research is presented which suggests that major change may result in the (at least partial) dissolution of internalised commitment on the part of employees, coupled with a corresponding increase in compliance commitment. Implications for the organisation and the future success of the change process are examined, together with recommendations for further research.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02683940010310328
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
    Paper (German National Licenses)
    Fulltext
  • 4
    Electronic Resource
    Electronic Resource
    Retail bank customer preferences: personal and remote interactions (2003)
    Bingley : Emerald
    International journal of retail and distribution management 31 (2003), S. 177-189 
    Details
    ISSN: 0959-0552
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: The paper uses a questionnaire and a theoretical model of bank-customer interaction preferences as the basis for examining the perceptions of retail bank customers regarding the use of remote delivery channels and the extent to which they still value traditional branch-based face-to-face interactions. The empirical evidence suggests that despite the increase in remote banking, retail bank customers still place significantly greater emphasis on face-to-face contact. The implications of this finding are that if banks want to encourage widespread customer adoption of remote banking they must better understand customer attitudes towards alternative delivery channels and use this information to educate their customers on the tangible service benefits which emanate from remote delivery.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/09590550310469176
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
    Paper (German National Licenses)
    Fulltext
  • 5
    Electronic Resource
    Electronic Resource
    Developing competencies in the entrepreneurial small firm for use of the Internet in the management of customer relationships (2001)
    Bingley : Emerald
    Journal of European industrial training 25 (2001), S. 126-136 
    Details
    ISSN: 0309-0590
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: This article explores the competencies needed by the entrepreneurial small firm (ESF) owner/manager for the effective use of the Internet in managing customer relationships. The research reviews a theoretical model of appropriate competencies and presents the findings of an empirical research programme designed to establish the value of this model. The article goes on to propose a strategy for developing competencies in the use of the Internet.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/EUM0000000005443
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
    Paper (German National Licenses)
    Fulltext
  • 6
    Electronic Resource
    Electronic Resource
    Exploring efforts to engender on-line trust (2003)
    Bingley : Emerald
    International journal of entrepreneurial behaviour & research 9 (2003), S. 93-110 
    Details
    ISSN: 1355-2554
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: The Internet presents many possibilities by which small firms can better identify and exploit marketing opportunities. A prerequisite to successful on-line firm-customer interactions is the existence of a trusting bond between the network players. This research study examines the extent to which key informants perceive on-line trust-mark branding as important in this trust generation process. Results from in-depth interviews with government support agency staff and other key informants are reported. Findings indicate a general perception among respondents that the generation of on-line trust is not an area of great importance and the use of trust-mark brands is a longer-term consideration.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/13552550310476184
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
    Paper (German National Licenses)
    Fulltext
  • 7
    Electronic Resource
    Electronic Resource
    In search of the Internet-banking customer: Exploring the use of decision styles (2004)
    Bingley : Emerald
    International journal of bank marketing 22 (2004), S. 484-503 
    Details
    ISSN: 0265-2323
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: The focus on new technologies in service situations is growing and is of particular importance in financial-services contexts. It is argued that there is mutuality of benefit for both bank and customer through the adoption of self-service technologies (SSTs), of which e-banking is but one example. Having established problems in the use of conventional segmentation methods, this paper reports on a study into Internet banking that focuses on the extent to which 480 retail-bank customers can be clustered according to an adapted decision-making framework. How such clusters can help influence the adoption of the Internet-banking interface is explored. Findings show an encouraging match between the four sample clusters identified from the case bank and the a priori classification of decision styles. This raises opportunities for the case bank's marketing strategy in terms of offering greater insight into the motivations for the adoption of e-banking solutions within the customer base. High levels of Internet use at work are seen to positively influence e-banking registration.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02652320410567917
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
    Paper (German National Licenses)
    Fulltext
  • 8
    Electronic Resource
    Electronic Resource
    Relationship intermediaries: business advisers in the small firm-bank relationship (1998)
    Bingley : Emerald
    International journal of bank marketing 16 (1998), S. 32-38 
    Details
    ISSN: 0265-2323
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: The role of the independent professional accountant as intermediary in the small business-bank relationship is investigated by means of field interviews with bankers, entrepreneurs and business advisers. Research on expectations management in the area of small business-bank interface underpins the emphasis on the intermediary here. A peculiar issue is identified and investigated: the accountant is found to serve its small business client by persuading it simply to meet the bank's expectations; there is little evidence of the bank being persuaded to adapt its policies or procedures to account for the small firm's circumstances. The role and contribution of the accountant are addressed at institutional, organisational and managerial levels, and at various stages in the relationship
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02652329810197861
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
    Paper (German National Licenses)
    Fulltext
  • 9
    Electronic Resource
    Electronic Resource
    Employee commitment in retail banking: identifying and exploring hidden dangers (1999)
    Bingley : Emerald
    International journal of bank marketing 17 (1999), S. 124-137 
    Details
    ISSN: 0265-2323
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Through literature review and empirical research conducted with employees of a large retail bank, three different types of employee commitment (internalised commitment, identification commitment and compliance commitment) are defined and explored. It is argued that high levels of internalised commitment are essential for the successful implementation of the emerging relationship banking strategy. The research reveals the worrying finding that employees show unexpectedly low levels of internalised commitment, coupled with higher than expected levels of compliance commitment. Combined with respondents low intention to leave, the case bank seems to have many employees who, while reluctant to leave, seem at best unable, and at worst unwilling to embrace new change initiatives and who consequently show low levels of identification with the values of the organisation. Implications for internal marketing and relationship banking are discussed.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02652329910269239
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
    Paper (German National Licenses)
    Fulltext
  • 10
    Electronic Resource
    Electronic Resource
    Developing relationship-led cultures - a case study in retail banking (2002)
    Bingley : Emerald
    International journal of bank marketing 20 (2002), S. 200-211 
    Details
    ISSN: 0265-2323
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: While the concept of relationship marketing has attracted increasing academic and practitioner attention in recent years, issues relating to the practical and context specific implementation of relationship marketing cultures have been less well developed. Indeed, recent literature points up the many difficulties associated with the implementation of relationship marketing. This paper addresses a number of key issues associated with the implementation of a relationship culture in the context of a leading and long established retail banking institution. Specifically, the form which such a culture should take is discussed, together with a critical review of how successful the case bank has been in its establishment. In light of this analysis a conceptual model is proposed for the development of relationship cultures within the banking industry.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02652320210437652
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
    Paper (German National Licenses)
    Fulltext
Close ⊗
This website uses cookies and the analysis tool Matomo. More information can be found here...