Electronic Resource
Bingley
:
Emerald
International journal of bank marketing
13 (1995), S. 3-11
ISSN:
0265-2323
Source:
Emerald Fulltext Archive Database 1994-2005
Topics:
Economics
Notes:
Analyses alternative forms of pricing and pricing strategies ofbank payments services and reports the results of an internationalsurvey of pricing practices in 11 countries. Makes a distinction betweenimplicit and explicit pricing and, in the context of British banks'policy of implicit pricing for personal accounts maintained in credit,compares the pricing practice of British banks and those in othercountries. Considers how each compares with optimal strategies indicatedby the theoretical analysis. Finds that British banks are alone in notmaking explicit charges for payments services which is sub-optimal:there is no incentive for customers to economize on their use of currentaccount; this induces behaviour which raises the costs of banks, andthere is no incentive for consumers to use cheaper forms of paymentmedia. Implies a structure of cross-subsidies which is unlikely to besustainable in a more competitive market environment.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1108/02652329510147319
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