Publication Date:
2016-04-29
Description:
Existing research depicts intergroup prejudices as deeply ingrained, requiring intense intervention to lastingly reduce. Here, we show that a single approximately 10-minute conversation encouraging actively taking the perspective of others can markedly reduce prejudice for at least 3 months. We illustrate this potential with a door-to-door canvassing intervention in South Florida targeting antitransgender prejudice. Despite declines in homophobia, transphobia remains pervasive. For the intervention, 56 canvassers went door to door encouraging active perspective-taking with 501 voters at voters' doorsteps. A randomized trial found that these conversations substantially reduced transphobia, with decreases greater than Americans' average decrease in homophobia from 1998 to 2012. These effects persisted for 3 months, and both transgender and nontransgender canvassers were effective. The intervention also increased support for a nondiscrimination law, even after exposing voters to counterarguments.〈br /〉〈span class="detail_caption"〉Notes: 〈/span〉Broockman, David -- Kalla, Joshua -- New York, N.Y. -- Science. 2016 Apr 8;352(6282):220-4. doi: 10.1126/science.aad9713.〈br /〉〈span class="detail_caption"〉Author address: 〈/span〉Graduate School of Business, Stanford University, Stanford, CA, USA. dbroockman@stanford.edu. ; Department of Political Science, University of California, Berkeley, CA, USA.〈br /〉〈span class="detail_caption"〉Record origin:〈/span〉 〈a href="http://www.ncbi.nlm.nih.gov/pubmed/27124458" target="_blank"〉PubMed〈/a〉
Keywords:
Female
;
Florida
;
Homophobia/*prevention & control
;
Humans
;
Male
;
*Politics
;
Random Allocation
;
Surveys and Questionnaires
;
*Transgender Persons
Print ISSN:
0036-8075
Electronic ISSN:
1095-9203
Topics:
Biology
,
Chemistry and Pharmacology
,
Computer Science
,
Medicine
,
Natural Sciences in General
,
Physics
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