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  • 1
    Electronic Resource
    Electronic Resource
    Bingley : Emerald
    Marketing intelligence & planning 13 (1995), S. 13-21 
    ISSN: 0263-4503
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Provides empirical evidence of the export marketing practices ofethnic minority-owned small and medium-sized enterprises (SMEs) in theUK clothing industry. Provides a contribution to the literature since,although a large body of literature exists on the areas of exporting,SMEs, and to a lesser extent business practices of ethnic minority-ownedbusinesses (from different disciplines such as sociology, economics,etc.), there is a need to bring these research topics together in theform of a single study. With this in mind, discusses empirical resultsfrom an exploratory study investigating aspects of the export behaviourof SMEs owned by managers of an Asian origin in the UK clothingindustry. The results provide a foundation on which future academic workcan build, in addition to offering managers and policy makers an insightinto selective aspects of the behaviour of these firms.
    Type of Medium: Electronic Resource
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  • 2
    Electronic Resource
    Electronic Resource
    Bingley : Emerald
    Marketing intelligence & planning 21 (2003), S. 346-356 
    ISSN: 0263-4503
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: This paper investigates the importance of cultural factors within ethnic minority-owned firms' business practices. In doing so, it provides a contribution to the growing body of knowledge at the marketing/entrepreneurship interface and reports specifically on an empirical investigation into the retail marketing practices within a sample of Asian-owned small firms operating in the UK. The findings from 20 in-depth personal interviews provide an insight into the practices of ethnic minority-owned retail businesses indicating that factors associated with key decision makers together with cultural networks, balanced against resource constraints, had a major impact on firms' operations. Strategies used by the firms in order to enable them to survive in a competitive environment are identified and these contribute to knowledge by questioning the relevance of "break-out theory" to ethnic minority-owned firms.
    Type of Medium: Electronic Resource
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  • 3
    Electronic Resource
    Electronic Resource
    Bingley : Emerald
    Marketing intelligence & planning 16 (1998), S. 141-149 
    ISSN: 0263-4503
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: This study provides empirical evidence concerning the perceived usefulness of sources of export information together with types of data required by Asian and indigenous (white)-owned small and medium-sized enterprises (SMEs) in the UK. Findings are primarily based on a large-scale sample of UK firms and multivariate analysis is employed to establish that statistical differences exist between the groups of firms. Also reported are selected findings from a series of in-depth interviews.
    Type of Medium: Electronic Resource
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  • 4
    Electronic Resource
    Electronic Resource
    Bingley : Emerald
    Marketing intelligence & planning 17 (1999), S. 161-168 
    ISSN: 0263-4503
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Reports on an ongoing empirical study into the characteristics and strategies of "successful" technologically oriented UK firms. Using survey data from samples of winners of the Queen's Award for Technological Achievement and a comparative group of high-technology firms, the study establishes that few statistical differences exist between the two groups and between specific sizes of firms in each sample in relation to aspects of their design and innovation strategies. The issues raised in this paper include: the way in which technological success is conceptualised; the usefulness of awards such as the Queen's Award for Technological Achievement as a benchmark for innovative firms; and, the attitudes and activities of sample firms in relation to design and new product development strategies.
    Type of Medium: Electronic Resource
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  • 5
    Electronic Resource
    Electronic Resource
    Bingley : Emerald
    Marketing intelligence & planning 18 (2000), S. 30-38 
    ISSN: 0263-4503
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Reports on one part of a study which investigates selected aspects of the export behaviour and assistance requirements of exporters of agricultural and related products in the UK. Specifically, it focuses on results concerning firms' perceived barriers to exporting and their assistance requirements. Statistical analysis of responses to a postal survey are presented which establish that differences exist between firms operating within the particular trade sub-sectors under investigation in relation to both their perceived barriers to exporting and assistance requirements. Selected data from subsequent interviews are also reported. In turn, implications for policy makers within the respective government departments are discussed in relation to the way in which assistance might be more effectively provided.
    Type of Medium: Electronic Resource
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  • 6
    ISSN: 0263-4503
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Although a body of knowledge exists on the areas of both export strategy and competitiveness, empirical data have tended to relate to general industrial surveys rather than concentrating on higher-performing firms. Existing studies have provided mixed results concerning the merits of managers adopting particular international growth strategies. This paper reports on findings from a postal survey of winners of the Queen's Award for Export, arguably the premier award for export achievement in the UK. Multivariate quantitative analysis of survey data and subsequent findings from interviews indicate that limited statistical differences exist between the performance and competitiveness of two groups drawn from the sample of "successful" firms. The two groups are those that employ as a growth strategy an approach which concentrates on key overseas markets compared with those that spread their efforts over a number of markets.
    Type of Medium: Electronic Resource
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  • 7
    Electronic Resource
    Electronic Resource
    Bingley : Emerald
    Marketing intelligence & planning 13 (1995), S. 13-22 
    ISSN: 0263-4503
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Reports on the findings from an exploratory study investigating theexport practices of UK clothing and knitwear manufacturing firms.Attempts to examine several key export marketing factors relatingspecifically to export development and performance characteristics,international market information requirements, export marketing mix, andthe future importance of overseas markets. Suggests that, to a largeextent, managers rely on their salesforces and intermediaries to carryout marketing research. When considering factors associated with firms'marketing mixes, an alarming percentage of managers were not prepared tomake adaptations. Prices were generally perceived as competitive, aswere product design and quality, and managers had an overall goodrelationship with intermediaries. The main elements of the promotion mixused by firms were personal selling followed by advertising, althoughthese varied between particular markets. Discusses these findings, whichhave important implications for business practitioners and public policymakers, together with a number of directions for future research.
    Type of Medium: Electronic Resource
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  • 8
    Electronic Resource
    Electronic Resource
    Bingley : Emerald
    Marketing intelligence & planning 19 (2001), S. 464-474 
    ISSN: 0263-4503
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: This paper reports on a longitudinal investigation into two groups of UK firms' use of trade missions in psychologically distant countries. Firms in the first group were "new" to the markets, that is, having never visited the markets under investigation prior to attending the trade mission (NEW). In comparison, the other group contained "experienced" firms, having at least limited experience in these same markets (EXP). The findings suggested that over the two years of the study, differences existed between the two groups' strategies. Newcomers to the markets used their first visit to: establish market presence through agents; gain access to business networks; and obtain an understanding of the functioning of the market. For exporters who had already visited the market, these visits were a means to: expand the span of their activities in the market to new networks; and strengthen their presence in previously established networks. The longitudinal methodology employed offers a contribution to knowledge at the public policy/ international entrepreneurship interface by expanding on earlier studies that have been restricted to single timeframes.
    Type of Medium: Electronic Resource
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  • 9
    Electronic Resource
    Electronic Resource
    Bingley : Emerald
    International marketing review 12 (1995), S. 61-72 
    ISSN: 0265-1335
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Provides comparative empirical evidence drawn from studies carriedout in the USA and the UK respectively. Indicates that even allowing forthe time period between studies, differences exist in how managers fromboth US and UK exporting companies rate three sets of attributes intheir international marketing effort. These sets of attributes are:those that are believed to be desired by importers; the possibility forimproving performance of these factors by a change in emphasis byexecutives in the exporting firms; and the support required by firms inorder to assist export activities. An implication of this research isthat even allowing for the time difference between the two studies, therespective governments were not offering the type of assistance requiredby exporters within their countries. Questions the provision of exportpromotion programmes and suggests that policy makers must recognize thatin order to make the best use of their limited resources, assistanceshould be focused on helping exporters meet the requirements ofimporters.
    Type of Medium: Electronic Resource
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  • 10
    Electronic Resource
    Electronic Resource
    Bingley : Emerald
    Qualitative market research 7 (2004), S. 183-193 
    ISSN: 1352-2752
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: This paper reports on a case history drawn from a larger investigation that profiled "successful" Asian entrepreneurs in order to encourage future entrepreneurship within the broad Asian community in the UK. Asian entrepreneurs were chosen for the larger study due to their propensity to engage in entrepreneurial activities in the UK in comparison to other ethnic communities. Ten case histories were developed via personal interviews with entrepreneurs in the Asian Eye "Rich-List" of the 100 wealthiest Asians in the UK and data was supported with information from Web sites, newspapers etc. One case history is presented in this paper in order to explore the richness of the qualitative data and this serves as a learning vehicle for future ethnic businessmen and women working at the marketing/entrepreneurship interface.
    Type of Medium: Electronic Resource
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