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  • 1
    Monograph available for loan
    Monograph available for loan
    IAB-Glossar Englisch : [Begriffe und ihre Verwendung rund um den Arbeitsmarkt Englisch-Deutsch, Deutsch-Englisch] (2004)
    Nürnberg : Inst. für Arbeitsmarkt- und Berufsforschung der Bundesagentur für Arbeit
    Details Availability
    Call number: 1.2/M 05.0044
    Type of Medium: Monograph available for loan
    Pages: 1277 S.
    Edition: 6., vollst. überarb. und erw. Aufl.
    ISBN: 3000148221
    Classification:
    E.5.
    Location: Reading room
    Branch Library: GFZ Library
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  • 2
    Electronic Resource
    Electronic Resource
    "Ba" as a determinant of salesforce effectiveness: an empirical assessment of the applicability of the Nonaka-Takeuchi model to the management of the selling function (2001)
    Bingley : Emerald
    Marketing intelligence & planning 19 (2001), S. 188-199 
    Details
    ISSN: 0263-4503
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Heads of business-to-business salesforces in 113 large companies based in Greater London completed mail questionnaires designed to investigate the role of social and other informal gatherings in the exchange of salespeople's knowledge of specific customers, selling methods, sales leads, lessons learned from past activities, etc. Respondents' perceptions of these matters were cross-referenced with, inter alia, the natures of companies' knowledge management systems, organisational factors such as bureaucracy and the degree of centralisation within a firm, innovativeness, and the ability to accommodate change. The purpose of the investigation was to assess whether the Japanese concept of "ba" was an influential factor facilitating the Nonaka/Takeuchi tacit-explicit-tacit knowledge spiral within the sample businesses. It emerged that all four of the ba categories associated with the Nonaka/Takeuchi cycle (externalisation, socialisation, internalisation and combination) exerted a significant impact on one or more key dimensions of salesforce management.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02634500110391735
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  • 3
    Electronic Resource
    Electronic Resource
    Competitor analysis practices of British charities (2003)
    Bingley : Emerald
    Marketing intelligence & planning 21 (2003), S. 335-345 
    Details
    ISSN: 0263-4503
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Competition among charities for donor income has increased dramatically in recent years. Moreover, charities have to compete against each other for cause related marketing contracts with commercial enterprises and sponsorship deals, and must bid competitively for government grants. This empirical study explored attitudes and behaviour in relation to competitor analysis (CA) within a sample of 134 British charities. It examined, inter alia, the main sources and uses of CA information, internal stakeholders' views on whether non-profit organisations should compete, CA management methods, satisfaction with CA, and possible linkages between CA and fundraising performance. An important aim of the investigation was to establish whether the presence of certain factors known to affect the extent of competition (and by implication the intensity of CA) in purely commercial markets similarly influenced organisations in the charity sector. Conversely, internal stakeholder resistance to the idea that charities should compete against each other did not appear to modify the sample organisations' actual CA behaviours in any way.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02634500310499194
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  • 4
    Electronic Resource
    Electronic Resource
    Headteacher characteristics, management style and attitudes towards the acceptance of commercial sponsorship by state-funded schools (1999)
    Bingley : Emerald
    Marketing intelligence & planning 17 (1999), S. 41-52 
    Details
    ISSN: 0263-4503
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Headteachers in Greater London's 401 state-funded secondary schools were sent a questionnaire designed to relate their personal characteristics to, inter alia, their attitudes towards educational sponsorship, the levels of their schools' marketing orientation, the demand for commercial sponsorship of school activities, and whether their schools possessed formal policies in connection with external sponsorship. In line with earlier research in the educational management area, the major personal characteristics examined (in addition to age, length of service, etc.) related to the individual headteacher's management style; specifically whether he or she was particularly autocratic, consultative, democratic or innovative. Responses to the questionnaire were factor analysed and tested for construct reliability. A stepwise regression procedure was then applied to assess the influences of various sets of variables on attitudes and behaviour. The results indicated that within Greater London the commercial sponsorship of schools is widespread and expanding. Extreme democrats were less likely to desire large amounts of additional sponsorship for their schools than were autocrats. Schools located in prosperous areas were far more proactive in their approaches to sponsorship and employed headteachers with more positive attitudes towards marketing and sponsorship than schools in poorer neighbourhoods.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02634509910253812
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  • 5
    Electronic Resource
    Electronic Resource
    Export marketing and the Internet: Experiences of Web site use and perceptions of export barriers among UK businesses (1997)
    Bingley : Emerald
    International marketing review 14 (1997), S. 324-344 
    Details
    ISSN: 0265-1335
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: A survey of the characteristics and experiences of 148 UK exporting businesses which possessed sites on the World Wide Web was completed and respondents' perceptions of the contributions of Internet use to their firms' export marketing efforts assessed. Another group of exporters - comparable to the initial sample in terms of firm size and product/ industry sector but without Web sites - was also surveyed in an attempt to establish their reasons for not using the Web. All respondents were questioned about the major barriers they regarded as constraining the export activities of their firms. Five significant clusters of export barrier variables emerged (psychic distance, practical export problems, resource constraints, trade restrictions and market risk) matching closely variables suggested by previous research in the export marketing field. A logit regression was undertaken to appraise the plausibility of explaining whether an exporting business would operate a Web site. This used degree of IT competence, employment of foreign agents, and respondent executives' cost consciousness and sense of psychic distance from foreign markets as independent variables.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02651339710184307
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  • 6
    Electronic Resource
    Electronic Resource
    Corporate philanthropy in France, Germany and the UK: International comparisons of commercial orientation towards company giving in European nations (1998)
    Bingley : Emerald
    International marketing review 15 (1998), S. 458-475 
    Details
    ISSN: 0265-1335
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Mail questionnaires were distributed to corporate donors in France, Germany and the UK in an attempt to ascertain the extents to which European businesses applied commercial principles to the management of their philanthropic activities. Substantial commercial orientation towards the corporate philanthropy (CP) function was observed among firms in all three countries, especially France. Majorities of businesses in the three samples located responsibility for CP in a marketing or public relations department, and large majorities of French and German respondents stated that CP was considered when drafting marketing plans. Significant differences in national approaches to the management of CP emerged in a number of areas: objective setting, centralisation of CP decision taking, use of external advisors, evaluation, and the degree of integration of CP into a company's marketing communications mix. In general, respondents reported favourable perceptions of the contributions that CP could make to marketing communications.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02651339810244778
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  • 7
    Electronic Resource
    Electronic Resource
    Managing conflict between marketing and other functions within charitable organisations (2004)
    Bingley : Emerald
    Leadership & organization development journal 25 (2004), S. 180-200 
    Details
    ISSN: 0143-7739
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Extensive research has been undertaken into the proposition that certain organisational arrangements and working methods (e.g. centralisation, functional specialisation, multi-disciplinary teamworking and training, organisation-wide reward systems) influence the levels of dysfunctional conflict in businesses. The present study assessed the relevance of these variables for explaining the existence of conflict between marketing and other departments within non-profit organisations. Additionally the investigation examined the role of "psychological distance" (a construct borrowed from the international marketing literature) as a possible determinant of conflict. A total of 148 marketing managers of large UK charities completed a questionnaire exploring these matters. It emerged that several of the factors known to mitigate dysfunctional conflict in the commercial world exerted similar effects in many of the sample charities. Psychological distance was significantly associated with both the presence of dysfunctional conflict within a charity and the manners whereby conflict resulted in adverse organisational consequences.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/1437730410521840
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  • 8
    Electronic Resource
    Electronic Resource
    Communicator credibility, personality factors and customer responses to comparative advertising claims (1997)
    Bingley : Emerald
    Marketing intelligence & planning 15 (1997), S. 85-96 
    Details
    ISSN: 0263-4503
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Pre-existing data on the personality characteristics of a sample of 392 people and how these individuals rated persons who communicated to them a fictitious comparative claim were related to changes in subjects' evaluations of two businesses before and after the transmission of the false statement. Results suggest that personality factors and the esteem in which the message communicator is held may affect customer responsiveness to comparative advertising. However, asymmetric reactions were observed: respondents were more likely to increase their ratings of the business alleged to be superior in the comparative claim than they were to reduce their evaluations of the other enterprise. The results are consistent with earlier studies which concluded that comparative advertising exerts significant effects on consumer behaviour and that comparative claims can influence consumer evaluations of competing businesses or brands, even when there are no objective differences between them.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02634509710165885
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  • 9
    Electronic Resource
    Electronic Resource
    Emergency fund-raising for disaster relief (2000)
    Bradford : Emerald
    Disaster prevention and management 9 (2000), S. 352-360 
    Details
    ISSN: 0965-3562
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Technology
    Notes: Two hundred members of the public were interviewed in high street and railway station locations in central London to ascertain the considerations that encourage them to donate generously to a disaster relief fund-raising appeal. It emerged that the major fund-raising triggers involved media representations of the indigency of aid recipients, portrayals of people helping themselves, and highly emotive advertising imagery. Although they were potentially patronising and demeaning to disaster victims, such depictions seemingly exerted powerful influences on donation decisions. Factors discouraging donations included media reports of unfair aid distributions, warfare or internal insurrection, and inefficiency in the relief operation. Combined fund-raising efforts covering several organisations were viewed more favourably than individual charity initiatives. State endorsements of particular campaigns exerted little influence. Some but not all of the variables known to determine levels of donations to charity in general also explained the incidence of donations to disaster relief appeals. However, people with young children gave to disaster appeals more frequently than the rest of the sample, contradicting previous findings in the general (non-disaster) charity fund-raising area.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/09653560010361393
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  • 10
    Electronic Resource
    Electronic Resource
    Queues, customer characteristics and policies for managing waiting-lines in supermarkets (1998)
    Bingley : Emerald
    International journal of retail and distribution management 26 (1998), S. 78-87 
    Details
    ISSN: 0959-0552
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Shoppers leaving four supermarket outlets (two in one of London's most prosperous boroughs and two in London's poorest) were questioned about their attitudes towards having to wait in queues, including express checkout lines. The list of interview questions incorporated items designed to assess whether customers possessed Type A or Type B personality traits. It emerged that although Type A inclination did help explain certain shoppers' perspectives on waiting-in-line, customers' locations in either a rich or a poor neighbourhood and their subjective evaluations of whether their families were better-off or worse-off than other families in the area were more influential as determinants of attitudes concerning queues.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/09590559810206498
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