Electronic Resource
Bradford
:
Emerald
European business review
95 (1995), S. 32-33
ISSN:
0955-534X
Source:
Emerald Fulltext Archive Database 1994-2005
Topics:
Economics
Notes:
Proposes to improve understanding about university life and work.Stresses the importance of a productive relationship between educationand commerce but questions the perceptions that commerce may have aboutbusiness education. Portrays the reality of university life and itspressures, and submits that the drive for productivity and efficiency isjust the same. Explores the nature of the interdisciplinaryknowledge-base of business education in a pan-European context, and howthe product is developed and the way new courses are structured. Showshow and where new knowledge is generated which provides the momentum forbusiness practices to change.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1108/09555349510085191
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