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  • 1
    Electronic Resource
    Electronic Resource
    The importance of country images in the formation of consumer product perceptions (1999)
    Bingley : Emerald
    International marketing review 16 (1999), S. 108-126 
    Details
    ISSN: 0265-1335
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Presents the results of a survey conducted among 194 retail salesmen of electronic equipment and 190 male consumers. According to salesmen, country of origin is a much less important attribute for shoppers of video-cassette recorders and themselves than brand reputation. For the purpose of comparison, both salesmen and consumers provided direct evaluative judgements of 13 countries on their design and assembly capabilities, of three VCR brands and of the quality and purchase value of nine VCR conjoint profiles varying systematically with respect to country of design, country of assembly, brand, price and warranty. Salesmen's direct importance weights were found to differ greatly from conjoint derived weights in that, in the latter case, country of origin cues had a significant and, with regard to quality perceptions, greater impact than the other attributes. Multiple regression models relating the direct perceptions of the countries of origin to brand evaluations indicate that the nesting of country perceptions in brand evaluation may partly explain this apparent inconsistency.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02651339910267772
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  • 2
    Electronic Resource
    Electronic Resource
    The impact of technological complexity on consumers' perceptions of products made in highly and newly industrialised countries (2002)
    Bingley : Emerald
    International marketing review 19 (2002), S. 387-407 
    Details
    ISSN: 0265-1335
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: This article reports the results of a survey of 151 Canadian male consumers. In this study, consumer judgements of products varying in their level of technological complexity made in both highly and newly industrialised countries (NICs) were obtained in a multi-attribute and multi-dimensional context. The results show that the country-of-origin image of NICs is less negative for technologically simpler products (i.e. television) than for technologically complex products (i.e. computers). In addition, NICs are perceived more negatively as countries of design than as countries of assembly, especially for technologically complex products, but their negative image may be attenuated by making consumers more familiar with products made in these countries and/or by providing them with other product-related information such as brand name and warranty. Three personal variables namely, computer involvement, technological sophistication and technological innovativeness were found to moderate the perceptions of countries of origin. The more technologically sophisticated a consumer was, the more favourable he/she was towards products made in more technologically advanced NICs.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02651330210435681
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  • 3
    Electronic Resource
    Electronic Resource
    Comparison of country of origin effects on household and organizational buyers' product perceptions (1995)
    Bradford : Emerald
    European journal of marketing 29 (1995), S. 35-51 
    Details
    ISSN: 0309-0566
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Presents the results of a study in which judgement of quality andpurchase value of three different product categories were obtained from173 purchasing managers and 190 household consumers. The products variedaccording to the country where they were designed, the country wherethey were assembled, their brand name, their price and their warranty.In addition, the respondents rated 13 developed and newlyindustrializing countries by their capacity to design and assembleproducts in general. Indicates that the respondents' perceptions ofnewly industrializing countries are more negative than their perceptionsof developed countries. However, when additional information concerningthe product's brand name, price and warranty is available, theirperceptual differences between developed and newly industrializingcountries are considerably reduced. Shows significant differencesbetween household and organizational buyers in the relative importancegiven to country-of-origin and other product cues. Discusses strategicimplications of these findings for global marketing.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/03090569510145741
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  • 4
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    Ecologically Concerned Consumers: Who Are They? (1974)
    New York : Periodicals Archive Online (PAO)
    Journal of marketing. 38:2 (1974:Apr.) 20 
    Details
    ISSN: 0022-2429
    Topics: Economics
    URL: http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&res_dat=xri:pao:&rft_dat=xri:pao:article:3142-1974-038-02-000005
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  • 5
    Electronic Resource
    Electronic Resource
    Perceptions of countries as producers of consumer goods: A T-shirt study in China (2004)
    Bradford : Emerald
    Journal of fashion marketing and management 8 (2004), S. 187-200 
    Details
    ISSN: 1361-2026
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: This article presents the results of a survey of 209 Mainland Chinese male consumers carried out in the late 1990s. In this study, consumer judgements of products made in both highly and newly industrialised countries were obtained in a multi-attribute and multi-dimensional context. As expected, the results showed that Chinese consumers' perceptions of country of design and country of assembly were much more positive for products made in highly industrialised countries than for those made in newly industrialised countries. However, some exceptions to this are addressed. A multi-attribute analysis with country-of-origin variables indicates that the perception of a T-shirt quality was strongly related to price and product satisfaction assurance, whereas the perception of a T-shirt purchase value was mainly linked to satisfaction assurance. It is therefore concluded that Chinese consumers, having recently emerged from a totalitarian state-controlled market condition, are in the process of forming enduring attitudes towards products made in foreign countries. This provides excellent opportunities for countries/brands that wish to build an image of fashion leadership in the Chinese market to gain a first-mover advantage.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/13612020410537889
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  • 6
    Electronic Resource
    Electronic Resource
    Country images of technological products in Taiwan (2005)
    [S.l.] : Emerald
    Asia Pacific journal of marketing and logistics 17 (2005), S. 44-70 
    Details
    ISSN: 1355-5855
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: This article presents the results of a survey of 202 male Taiwanese consumers. In this study, consumer judgements of two technological products varying in their level of complexity made in highly, moderately, and newly industrialised countries were obtained in a multi-attribute context. The results show that the country-of-origin image of moderately and newly industrialised countries was less negative for technologically simpler products (i.e. a television) than they were for technologically complex products (i.e. a computer). It appears that the negative image of moderately and newly industrialised countries can be attenuated by making Taiwanese consumers more familiar with products made in these countries and/or by providing them with other product-related information such as brand name and warranty. Newly industrialised countries were perceived more negatively as countries of design than as countries of assembly, especially in the context of making technologically complex products. The image of foreign countries as producers of consumer goods was positively correlated with education. The more familiar consumers were with the products of a country, the more favourable was their evaluation of that country. Consumer involvement with purchasing a technologically complex product such as a computer was positively associated with the appreciation of products made in moderately industrialised countries. Managerial and research implications are derived from these results.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/13555850510672331
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