ISSN:
1061-0421
Source:
Emerald Fulltext Archive Database 1994-2005
Topics:
Economics
Notes:
Over the last five years, the once vaulted system known as productmanagement has been under attack. Challenged by a variety ofmega-trends, including rising consumer expectations and expertise,revolutionary changes in technology, and shifting power in channels ofdistribution, product managers now face an environment much moredemanding than that of the past. Examines the role of product managersof consumer goods in this new environment, within the context of aconceptual model developed to understand better the dynamics underlyingtheir job performance and satisfaction. The model highlights theinteractions among boundary spanning, information power andinterfunctional coordination, and incorporates the concepts of strategicorientation, role conflict and role ambiguity. In all, 17 propositionsare advanced for future empirical testing.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1108/10610429410053068
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