Evaluating international markets: The importance of information by industry, by country of destination, and by type of export transaction
Abstract
Reports the results of a study of experienced exporters and their perceived importance of various types of foreign market information relevant to target market selection. In general, findings indicate that information related to market potential is most highly valued, and information related to culture is rated least important. Differences in perceived importance ratings across types of industry, country of destination, and type of export transaction are examined and implications for exporters, export facilitators, and government agencies are presented.
Keywords
Citation
Wood, V.R. and Robertson, K.R. (2000), "Evaluating international markets: The importance of information by industry, by country of destination, and by type of export transaction", International Marketing Review, Vol. 17 No. 1, pp. 34-55. https://doi.org/10.1108/02651330010314704
Publisher
:MCB UP Ltd
Copyright © 2000, MCB UP Limited