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  • 1
    Electronic Resource
    Electronic Resource
    Adopter categories in the acceptance process for consumer durables (1996)
    Bingley : Emerald
    The @journal of product & brand management 5 (1996), S. 34-47 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Seeks to determine the adopter categories for a new product using an innovation diffusion model which assumes that the potential adopters of an innovation are influenced by two means of communication, namely the mass media (external influence) and word of mouth (internal influence). The literature contains many examples of studies devoted to the analysis of the diffusion of innovations, where an attempt is made to explain the characteristics of the different adopters according to the moment in time at which they acquire the innovation, the type of product (consumer durables, habitual) and the number of categories. The majority of these studies try to explain the behavior of the innovator as compared to that of the imitator, and very few of them differentiate between two or more adopter categories. Concentrates on a study of the diffusion of the glass-ceramic hob unit and attempts to explain the differences which exist between different categories of adopters.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610429610126560
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    Paper (German National Licenses)
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  • 2
    Electronic Resource
    Electronic Resource
    Competitive strategies in Southern Europe: the case of Spanish retailers (1998)
    Bingley : Emerald
    International journal of retail and distribution management 26 (1998), S. 13-28 
    Details
    ISSN: 0959-0552
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: This paper analyses the global evolution experienced by the retail food sector in Spain, taken as a model of a Southern European country. A detailed study is made of the main characteristics of the strategic behaviour patterns observed among the main firms operating in this sector during the period 1989-1993. The tool employed to that end is strategic group analysis, developed within a dynamic perspective which allows us to test the structural stability of the identified strategic groups. Throughout the length of the study it is shown how the evolution experienced in the sector is concentrated in changes to the relative participation of previously existing trading formulas rather than in the appearance of completely new alternative strategies. In particular, attention is drawn to the decline in traditional establishments, the marked expansion of hypermarkets and the continuous strategic repositioning of large supermarkets.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/09590559810201178
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    Paper (German National Licenses)
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  • 3
    Electronic Resource
    Electronic Resource
    The acceptance and diffusion of new consumer durables: differences between first and last adopters (1998)
    Bradford : Emerald
    Journal of consumer marketing 15 (1998), S. 323-342 
    Details
    ISSN: 0736-3761
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: The diffusion process of an innovation, whether it be a product, a service or an idea, will vary in function of the characteristics of that innovation, as well as of the agents to whom it is directed. The objective of this paper is to differentiate the behaviour of the different adopter categories that emerge at the time of the adoption of new products. Uses the methodology proposed by Mahajan et al., based on the Bass model, which allows for a distinction to be drawn between five categories of adopters, namely innovators, early adopters, early majority, late majority and laggards, with reference to the acceptance process for new consumer durables. This is employed in an empirical application carried out with respect to the adoption of various consumer durables that are frequently found in the majority of households, whilst the demographic and socio-economic characteristics of the individuals who make up each adopter category are used in order to differentiate their behaviour.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/07363769810225975
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  • 4
    Electronic Resource
    Electronic Resource
    Assessments of the "new economy" scenario (2002)
    Bingley : Emerald
    Qualitative market research 5 (2002), S. 301-310 
    Details
    ISSN: 1352-2752
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: This paper is devoted to a consideration of the present-day situation faced by the digital economy. The appearance of this phenomenon as one of the basic pillars of modern economies has provoked increasing interest in academic circles which, for the moment, is not fully reflected in the economic literature. Against this background, the central aim of this study is to synthesise the current state of the question, accepting the limitations imposed on such an exercise that is supposed by the scarcity of sources alluded to earlier. Qualitative research in this area has concentrated on the strategies that generate competitive advantages in a digital economy scenario. We follow this line by focusing on this question, trying to determine whether these studies converge in terms of proposals that can be used as a reference point for firms operating in virtual markets. Establishing the foundations of this new scenario is essential in order to consolidate the digital economy as an independent discipline.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/13522750210443254
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  • 5
    Electronic Resource
    Electronic Resource
    Determining factors in family purchasing behaviour: an empirical investigation (1999)
    Bradford : Emerald
    Journal of consumer marketing 16 (1999), S. 461-481 
    Details
    ISSN: 0736-3761
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Analyses the factors which determine family purchase behaviour. The family has traditionally been considered as an important decision-making unit with respect to the large quantity of products and services which are purchased by households on a daily basis. Sets out to determine the variables which exert an influence when choosing a product or service (socio-economic, individual, etc.). Concentration is centred on an analysis of the role of the spouses in an attempt to determine whether there exists a particular purchasing pattern according to the sex of the consumer. The empirical analysis has been carried out on the basis of a survey of 600 Spanish families. Using the Multiple Correspondence Analysis technique we can observe that joint decisions are made by young couples, only where the wife works, whilst in a situation where the wife does not work or the spouses have been married for many years, it is the husband alone who decides.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/07363769910289569
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  • 6
    Electronic Resource
    Electronic Resource
    Strategic groups analysis (SGA) as a tool for strategic marketing (1999)
    Bradford : Emerald
    European journal of marketing 33 (1999), S. 548-569 
    Details
    ISSN: 0309-0566
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Argues in favour of the convenience of using strategic groups analysis (SGA) as a business management tool that is especially useful for strategic marketing planning. To illustrate the great versatility offered by SGA, we take as a reference the results obtained from a study of the Spanish retail grocery sector. By way of this empirical work, we analyse how SGA responds to some of the information demands considered as essential for the design of the marketing strategy of every firm (the analysis of the environment and the main alternative strategies, the attractiveness of each strategy, the analysis of rivalry, the strengths and weaknesses of firms, the threats and opportunities offered by the market, etc.). In summary, the paper shows that SGA is a powerful tool which could help managers to concentrate the activity of their firms in solid strategic options.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/03090569910262116
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  • 7
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    Unlocking the power of marketing: understanding the links between customer mindset metrics, behavior, and profitability (2017)
    Springer
    Details
    Publication Date: 2017-07-15
    Print ISSN: 0092-0703
    Electronic ISSN: 1552-7824
    Topics: Economics
    Published by Springer
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  • 8
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    An eutomer/distomer ratio near unity does not justify non-enantiospecific assay methods in bioequivalence studies (2005)
    Wiley
    Details
    Publication Date: 2005-01-01
    Print ISSN: 0899-0042
    Electronic ISSN: 1520-636X
    Topics: Chemistry and Pharmacology
    Published by Wiley
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