ISSN:
1573-756X
Keywords:
data mining
;
knowledge discovery
;
churn prediction application
;
predictive modeling
Source:
Springer Online Journal Archives 1860-2000
Topics:
Computer Science
Notes:
Abstract We describe CHAMP (CHurn Analysis, Modeling, and Prediction), an automated system for modeling cellular customer behavior on a large scale. Using historical data from GTE's data warehouse for cellular phone customers, every month CHAMP identifies churn factors for several geographic regions and updates models to generate churn scores predicting who is likely to churn within the near future. CHAMP is capable of developing customized monthly models and churn scores for over one hundred GTE cellular phone markets totaling over 5 million customers.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1023/A:1009873905876
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