Electronic Resource
Bingley
:
Emerald
International journal of retail and distribution management
23 (1995), S. 21-27
ISSN:
0959-0552
Source:
Emerald Fulltext Archive Database 1994-2005
Topics:
Economics
Notes:
Looks at Scotland's uniqueness within the UK and, in particular,the Scottish patriotism with regard to buying "home" typegoods. Also shows that, perhaps in spite of this, the Scots arenevertheless quite progressive in trying out new products/ideas.Evaluates how to market to the Scottish consumer through retailchannels.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1108/09590559510102450
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