ISSN:
0144-3577
Quelle:
Emerald Fulltext Archive Database 1994-2005
Thema:
Wirtschaftswissenschaften
Notizen:
Recently, corporations have been confronted with a number of globalenvironmental challenges such as global warming, acid rain, depletion ofnatural resources, waste management, green consumerism and pollutionprevention. There is growing pressure to deliver products and serviceswhich are environmentally compatible. A number of corporations such asDu Pont, 3M, AT&T, Xerox and Procter & Gamble are, therefore,integrating various environmental policies and programmes into theiroperations strategy and specific decisions concerning operations such asproduct design/planning, process technology selection, and qualitymanagement. Introduces the concepts of environmental management (EM) andargues that firms which do not recognize the implications ofenvironmental problems on the operations function will not succeed inthe competitive market. Various environmental management practices (suchas implementing aggressive pollution-prevention programmes, initiatingenvironment-related performance measures and developing green productsand process technologies) provide opportunities to strengthen a firm'sdistinctive competence in terms of operations objectives such as highestquality, lowest cost, best dependability, and greatest flexibility.Thus, EM gives a competitive advantage and develops new links betweenoperations strategy and the corporate strategy (e.g. cost leadership andproduct differentiation).
Materialart:
Digitale Medien
URL:
http://dx.doi.org/10.1108/01443579510094071
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