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  • 1
    Electronic Resource
    Electronic Resource
    Differential gas chromatographic mass spectrometry (1989)
    s.l. : American Chemical Society
    Analytical chemistry 61 (1989), S. 73-77 
    Details
    ISSN: 1520-6882
    Source: ACS Legacy Archives
    Topics: Chemistry and Pharmacology
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1021/ac00176a015
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  • 2
    Electronic Resource
    Electronic Resource
    Complex mixture analysis using differential gas chromatographic mass spectrometry (1989)
    s.l. : American Chemical Society
    Analytical chemistry 61 (1989), S. 2118-2121 
    Details
    ISSN: 1520-6882
    Source: ACS Legacy Archives
    Topics: Chemistry and Pharmacology
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1021/ac00193a024
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  • 3
    Electronic Resource
    Electronic Resource
    Identification of Glucuronide-conjugated Hydroxylated Fatty Acids in the Urine of Children with Generalized Peroxisomal Disorder (1996)
    Oxford, UK : Blackwell Publishing Ltd
    Annals of the New York Academy of Sciences 804 (1996), S. 0 
    Details
    ISSN: 1749-6632
    Source: Blackwell Publishing Journal Backfiles 1879-2005
    Topics: Natural Sciences in General
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1111/j.1749-6632.1996.tb18696.x
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  • 4
    Electronic Resource
    Electronic Resource
    Using positioning models to measure and manage brand uncertainty (2004)
    Bingley : Emerald
    The @journal of product & brand management 13 (2004), S. 294-302 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Managers often use positioning models to understand the perceptual structure of markets and make strategic plans. The objective of this paper is to improve strategic planning by suggesting how positioning models can be used to understand, measure, and manage brand uncertainty. A theoretical framework is developed by unifying the results of studies conducted in several disciplines and this framework is used to document the effects of brand uncertainty on brand perceptions and performance. An experiment that empirically establishes the utility of Multiscale in measuring brand uncertainty is designed and conducted. Its results are favorable. A consideration of the limitations of conventional positioning methods leads to the conclusion that, for marketplaces where brand uncertainty exists, such methods provide erroneous and incomplete information. Ways are suggested in which the information provided by Multiscale can be used to improve the breadth and quality of marketing plans.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420410554386
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  • 5
    Electronic Resource
    Electronic Resource
    Improving brand performance by altering consumers' brand uncertainty (1995)
    Bingley : Emerald
    The @journal of product & brand management 4 (1995), S. 14-20 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Points out that since consumers are seldom familiar with all thecompeting brands or the attributes of these brands, brand uncertaintyexists in every market. Presents theoretical and empirical evidence fromseveral disciplines to demonstrate that brand uncertainty affects brandattitudes and preferences, and consequently affects brand performance.Demonstrates the importance of actively managing brand uncertainty.Identifies and discusses marketing tools that can be used to reducebrand uncertainty at different stages in the consumer decision process.Discusses how managers can modify these tools to deal withhigh-involvement versus low-involvement products, how these tools shouldbe scheduled for maximum impact, and the amount of control managers haveover each tool.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610429510103809
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  • 6
    Electronic Resource
    Electronic Resource
    Market orientation, strategic flexibility, and performance: implications for services providers (2005)
    Bradford : Emerald
    The @journal of services marketing 19 (2005), S. 212-221 
    Details
    ISSN: 0887-6045
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Purpose - This article proposes investigating implications for service providers who adopt a market orientation. It hopes to extend current thinking by integrating market orientation and market-focused strategic flexibility. Design/methodology/approach - A model is extended to apply to services marketing. The "strategic wheel of service performance" provides a framework to discuss the managerial implications from integration of market orientation, strategic flexibility, competitive advantage, and service performance. Findings - The impact of developing a market orientation should be higher levels of customer relationship marketing (CRM), retention, satisfaction, loyalty, and lifetime value (LTV). Increases in one or more of these interrelated variables should help service providers improve their judgmental and objective performance. Research limitations/implications - More research needs to be conducted to expand the market orientation philosophy to the service provider. Subjecting the framework to analytic rigor would allow scholars and practitioners to understand more fully the inter-relatedness of the service implications. Practical implications - Practice implications of the paper are: the service economy is an opportunity to practice market orientation; investments in customer profitability, retention, and loyalty programs pay dividends; A market orientation enhances financial and strategic performance; integration of principles across organizational boundaries requires a long time; financial and strategic business performance criteria need to be quantified; cross-functional customer feedback mechanisms need to be designed; and market orientation must be integrated across all service function providers. Originality/value - The conceptual framework integrates market orientation, market-focused strategic flexibility, strategic competitive advantage, and subjective and objective performance outcomes as applied to service providers. The discussion strengthens the strategic value of market orientation and provides managerial implications for the services sector.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/08876040510605244
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  • 7
    Electronic Resource
    Electronic Resource
    Understanding industrial distributors' expectations of benefits from relationships with suppliers (2004)
    Bradford : Emerald
    The @journal of business & industrial marketing 19 (2004), S. 433-443 
    Details
    ISSN: 0885-8624
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Due to the increased domination of industrial sales channels by distributors, suppliers must develop strong relationships with industrial distributors in order to succeed in new markets. Initiating partnering relationships with distributors in new markets, however, entails significant risks and commitments with the prospect of substantial long-term rewards. To help suppliers assess and select distributor partners, this study focuses on the starting-point of the relationship by exploring industrial distributors' expectations of benefits. A nationwide survey of US industrial distributors showed that distributors expect financial and competitive differentiation benefits with greater differentiation benefits inferred to lead to fewer financial benefits. Several observable distributor characteristics can be used by suppliers to conduct preliminary assessments of distributor expectations and thereby prepare for a healthy future relationship.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/08858620410564382
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  • 8
    Electronic Resource
    Electronic Resource
    Managers' Perceptions of NAFTA (1997)
    Bradford : Emerald
    The @international journal of logistics management 8 (1997), S. 33-46 
    Details
    ISSN: 0957-4093
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Canadian and United states managers identified NAFTA-related benefits and threats. These factors were related to the managers' overall perceptions of the effect of NAFTA on firm performance. Results indicated that NAFTA's perceived benefits include increased access to the Mexican market and to other Latin American markets, improved customs procedures, and increased effectiveness and efficiency in logistics. However, managers were concerned about inefficiencies in logistics and customs procedures, currency fluctuations, and differences in culture and business practices. Managers with little experience in Mexico had lower estimates of NAFTA's potential benefits, the barriers to trade in Mexico, and NAFTA's potential positive impact on their firm's performance. They also believed that NAFTA's primary influence on firm performance arises from the increased access to Latin American markets, while barriers in Mexico were discounted. The view of experienced managers was balanced: NAFTA's benefits were weighed against Mexico's drawbacks. Access to the Mexican market was important, but not as important as logistics-related benefits.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/09574099710805655
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  • 9
    Electronic Resource
    Electronic Resource
    Targeted promotions using scanner panel data (1997)
    Bingley : Emerald
    The @journal of product & brand management 6 (1997), S. 405-416 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: In the last two decades, allocation of promotional dollars has moved increasingly from advertising to sales promotions, such as couponing. However, a short-term focus on brand performance could jeopardize long-term brand prospects unless promotional dollars are carefully targeted and based on the needs of the target market. Using scanner panel data, which are widely available, suggests how managers could evaluate current promotional strategies, identify potential opportunities and threats, and refocus promotional efforts to increase the efficiency and effectiveness of promotional plans.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610429710190450
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  • 10
    Electronic Resource
    Electronic Resource
    Brand management in post-NAFTA Mexico (1998)
    Bingley : Emerald
    The @journal of product & brand management 7 (1998), S. 95-108 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Liberalization policies of the Mexican government in the last decade and the enactment of NAFTA in 1994 have provided US firms with an opportunity to expand into Mexico. Before entering the Mexican market, however, managers should be aware of current conditions in Mexico and of the changes likely over the short term and long term. This paper explores which market opportunities are available immediately, which over the next five years, and which over the next decade. Brand management guidelines to exploit each are suggested.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610429810216865
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