ALBERT

Description: This article introduces practices at the library of Oregon State University aiming to track the usage of Unpaywall links with Google Tag Manager for the Primo discovery interface. Unpaywall is an open database of links to full-text scholarly articles from open access sources[〈a href="https://journal.code4lib.org/#note1"〉1〈/a〉]. The university library adds Unpaywall links to Primo that will provide free and legal full-text access to journal articles to the patrons to promote more usage of open-access content. However, the usage of the Unpaywall links is unavailable because Primo does not track the customized Unpaywall links. This article will detail how to set up Google Tag Manager for tracking the usage of Unpaywall links and creating reports in Google Analytics. It provides step-by-step instructions, screenshots, and code snippets so the readers can customize the solution for their integrated library systems.