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Electronic Resource

Factors affecting consumer perceptions on product safety (1999)

Tse, Alan Ching Biu

Bradford : Emerald

European journal of marketing 33 (1999), S. 911-925

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ISSN: 0309-0566

Source: Emerald Fulltext Archive Database 1994-2005

Topics: Economics

Notes: Examines how perceived product safety may be affected by such product-related factors as price, brand name, store name, promotion channels, source credibility, country of origin, nature of product testing authority and warranty. Shows that perceived product safety was significantly affected by all of the variables mentioned above. Implies that, by carefully manipulating these variables in formulating marketing strategies, managers can attract the large and growing market of safety-conscious consumers and gain a competitive edge that cannot possibly be ignored.

Type of Medium: Electronic Resource

URL: http://dx.doi.org/10.1108/03090569910285841

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