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Pricing as the Key to Attracting Students to the Performing Arts (1997)

Kolb, Bonita M.

Springer

Journal of cultural economics 21 (1997), S. 139-146

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ISSN: 1573-6997

Keywords: performing arts ; attendance rates ; ticket price ; students

Source: Springer Online Journal Archives 1860-2000

Topics: Art History , Economics

Notes: Abstract There is a general assumption that young people do not attend arts events because ticket prices are too high. To test the validity of this assumption, a survey of students' attitudes toward attending the performing arts was conducted. The data revealed that whilst students are concerned about cost, the major barrier is the perception that arts events are boring. It was found that students will purchase tickets for arts events that are perceived as entertaining and allow socialisation. This work continues the discussion contained in the recently published paper by John W. O'Hagan on equal participation in the arts.

Type of Medium: Electronic Resource

URL: http://dx.doi.org/10.1023/A:1007354503158

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