Publication Date:
2018-06-06
Description:
We thank Eckles et al. (1) for their thoughtful comments. The authors point out that the optimization algorithms of Facebook’s advertising platform constitute a potential confound of campaign outcomes. We agree, in general, that such algorithms could pose a threat to the validity of field studies since they introduce unintended...
Keywords:
Letters
Print ISSN:
0027-8424
Electronic ISSN:
1091-6490
Topics:
Biology
,
Medicine
,
Natural Sciences in General