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Modelling purchasing decisions of seafood products: a case study of Mumbai, India (2004)

Redkar, Soumil Bharat ; Bose, Shekar

Oxford, UK : Blackwell Publishing Ltd

International journal of consumer studies 28 (2004), S. 0

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ISSN: 1470-6431

Source: Blackwell Publishing Journal Backfiles 1879-2005

Topics: Economics

Notes: This study investigated the factors affecting the purchase decisions of seafood consumers in selected urban areas of Mumbai, India. The primary data were analysed using binary choice modelling techniques. It was found that taste, religion, size of household and age of family member were significant factors at a 95% confidence level. The Indian seafood industry may find this baseline study useful to encourage further consumer-based research to promote the growth of the domestic seafood market.

Type of Medium: Electronic Resource

URL: http://dx.doi.org/10.1111/j.1470-6431.2004.00337.x

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