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Fashion groups, gender, and boredom proneness (2004)

Studak, Cathryn M. ; Workman, Jane E.

Oxford, UK : Blackwell Publishing Ltd

International journal of consumer studies 28 (2004), S. 0

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ISSN: 1470-6431

Source: Blackwell Publishing Journal Backfiles 1879-2005

Topics: Economics

Notes: This study examined differences between men and women and among fashion consumer groups (fashion innovators, fashion opinion leaders, innovative communicators, and fashion followers) in propensity toward boredom. Participants (126 male, 130 female university students) completed questionnaires measuring fashion group membership, boredom proneness, and demographics. anova revealed significant effects for fashion group for two dimensions of boredom proneness: internal stimulation and constraint. Innovative communicators indicated lower propensity for boredom because of need for internal stimulation but more propensity for boredom because of constraint than fashion followers. Men indicated greater propensity for boredom because of need for external stimulation than women did.

Type of Medium: Electronic Resource

URL: http://dx.doi.org/10.1111/j.1470-6431.2004.00335.x

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