Electronic Resource
Oxford, UK
:
Blackwell Science Ltd
International journal of consumer studies
29 (2005), S. 0
ISSN:
1470-6431
Source:
Blackwell Publishing Journal Backfiles 1879-2005
Topics:
Economics
Notes:
This investigates the reasons behind the dramatic growth of Internet auction companies such as eBay, exploring into why so many consumers have been motivated to turn to online auctions to purchase and sell goods. It is found that the ability to purchase items at lower prices than from retail stores is the primary motivation, along with having access to previously unobtainable items. Concerns mainly relate to potential fraudulent transactions, although the negative feedback system is found to be vital in the reduction of fears over fraud. Interaction with other auction users is found to be important for practical reasons such as information seeking, rather than for enjoyment. The main conclusion is that the benefits of using Internet auctions far outweigh the risks involved.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1111/j.1470-6431.2005.00385.x
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