Electronic Resource
Oxford, UK
:
Blackwell Publishing
International journal of selection and assessment
13 (2005), S. 0
ISSN:
1468-2389
Source:
Blackwell Publishing Journal Backfiles 1879-2005
Topics:
Economics
Notes:
The present study begins to fill a gap in the recruitment literature by investigating whether the effects of negative publicity on organizational attractiveness can be mitigated by recruitment advertising and positive word-of-mouth. The accessibility–diagnosticity model was used as a theoretical framework to formulate predictions about the effects of these recruitment-related information sources. A mixed 2 × 2 experimental design was applied to examine whether initial assessments of organizational attractiveness based on negative publicity would improve at a second evaluation after exposure to a second, more positive information source. We found that both recruitment advertising and word-of-mouth improved organizational attractiveness, but word-of-mouth was perceived as a more credible information source. Self-monitoring did not moderate the impact of information source on organizational attractiveness.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1111/j.1468-2389.2005.00313.x
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