ISSN:
1467-9310
Source:
Blackwell Publishing Journal Backfiles 1879-2005
Topics:
Economics
Notes:
The author's aim was to elicit the factors that determine the success or failure of corporate innovations in the European semi-conductor and pharmaceutical industries. To do this he divided firms into two groups, the members of one having a good innovation record (‘prospectors’) and of the other a poor one (‘would-be innovators’). Members of both groups spent heavily on R&D. The author used as his data-base a combination of publicly available data, interviews and questionnaires administered to staff.Among the success factors identified are the following: Concentrate innovation projects and related R&D into fairly restricted channels; minimise diversification; work to explicit but not too detailed top management guidelines for innovation activity; define clear and realistic goals; minimise red-tape and formality and be willing to revise plans frequently; ensure a close relationship between R&D, Marketing and Manufacturing, but allow R&D to maintain a long-range perspective; provide a stimulating, supportive and well-supervised working environment.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1111/j.1467-9310.1988.tb00578.x
