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Lotto Sales Stagnation: Product Maturity or Small Jackpots? (1990)

DeBOER, LARRY

Oxford, UK : Blackwell Publishing Ltd

Growth and change 21 (1990), S. 0

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ISSN: 1468-2257

Source: Blackwell Publishing Journal Backfiles 1879-2005

Topics: Geography , Economics

Notes: New York State lotto data are examined to determine whether the sales slowdown experienced by many state lotteries between 1985 and 1987 was due to a decline in interest by bettors or to a scarcity of large jackpots. Regression analysis shows that lotto sales accelerate as jackpots grow. Rising bettor participation causes fewer rollovers and smaller jackpots; this was the primary cause of the sales slowdown in New York. Increasing the odds against winning generates larger prizes and sales growth.

Type of Medium: Electronic Resource

URL: http://dx.doi.org/10.1111/j.1468-2257.1990.tb00511.x

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