Electronic Resource
Oxford, UK
:
Blackwell Publishing Ltd
Business ethics
1 (1992), S. 0
ISSN:
1467-8608
Source:
Blackwell Publishing Journal Backfiles 1879-2005
Topics:
Philosophy
,
Economics
Notes:
Manipulative behaviour towards people as instruments of profit rather than as sources of views, opinions and actions is not only unethical, but also constitutes bad marketing.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1111/j.1467-8608.1992.tb00190.x
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