Electronic Resource
Oxford, UK
:
Blackwell Publishing Ltd
Business strategy review
1 (1990), S. 0
ISSN:
1467-8616
Source:
Blackwell Publishing Journal Backfiles 1879-2005
Topics:
Economics
Notes:
You cannot afford to get positioning wrong, but there are limited rewards for getting it right. That is the rather pessimistic conclusion you can draw from this account of recent entry into the British newspaper industry. The authors use the experience of that industry to illustrate some principles of good and bad positioning.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1111/j.1467-8616.1990.tb00016.x
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