Electronic Resource
Oxford, UK
:
Blackwell Publishing Ltd
Business strategy review
4 (1993), S. 0
ISSN:
1467-8616
Source:
Blackwell Publishing Journal Backfiles 1879-2005
Topics:
Economics
Notes:
This paper focuses on the strategic context of the K-engine innovation at Rover Group. The argument is that during the 1960s and 1970s, British Leyland's attempt to establish engineering and development capabilities was undermined by a lack of financial commitment by top management, and numerous occasions of corporate reorganisation. Later, the strategic alliance with Honda provided an opportunity for Rover's corporate rejuvenation, and was part of a clearer top management focus on how to bring new products to the market. The strategic alliance also gave Rover the chance to gain crucial organisational competencies and know-how from this joint venture. This is in contrast to previous European-Japanese joint ventures, which often saw the Japanese partner on the receiving end of know-how transfer.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1111/j.1467-8616.1993.tb00057.x
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