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The Merlin Factor: Leadership and Strategic Intent (1994)

Smith, Charles E.

Oxford, UK : Blackwell Publishing Ltd

Business strategy review 5 (1994), S. 0

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ISSN: 1467-8616

Source: Blackwell Publishing Journal Backfiles 1879-2005

Topics: Economics

Notes: The principal impediment to changing an organization's strategic direction is its existing culture: that is, people's current beliefs about the limits of what is possible. Changing people's beliefs about the future can produce extraordinary improvements in quality management, technical innovation, customer service and profitability. This culture-changing process of leadership through a radical strategic vision follows a pattern the author calls, ‘The Merlin Factor'. (The reference is to the legendary magician who ‘lived backward in time'.) The leadership tasks faced by executive‘Merlins'are: (1) Co-Invention, (2) Engagement, and (3) Practice.

Type of Medium: Electronic Resource

URL: http://dx.doi.org/10.1111/j.1467-8616.1994.tb00070.x

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