ISSN:
1065-0741
Source:
Emerald Fulltext Archive Database 1994-2005
Topics:
Computer Science
Notes:
Purpose - The purpose of this paper is to explore behavioral processes involved in internet technology acceptance and use with a sample in India, a developing country that can potentially benefit from greater participation in the web economy. Design/methodology/approach - User experience was incorporated into the technology acceptance model (TAM) and the theory of planned behaviour (TPB) to predict intentions to use the internet as well as self-reported usage. Data were collected from 269 college students with a questionnaire methodology. Hierarchical multiple regression analysis was applied to test each theory, as well as user experience, and the variables' interactive effects on the criterion of internet usage intentions. Findings - Both TAM and TPB were supported in their predictions of internet use intentions and usage. Although a main effect for user experience did not emerge, it did significantly interact with components of both theoretical models, suggesting that it has a complex influence on internet user intentions. Research limitations/implications - The self-report criteria are a limitation. Future research should employ more objective measures of internet use. Also, antecedents of internet use might be explored in other developing economies. Practical implications - To encourage internet usage intentions, it appears worthwhile to create in potential users a sense that the technology is useful, easy to use, and that others have expectations regarding its usage. Originality/value - Findings suggest that theories of technology acceptance developed in the Western world may also apply in India.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1108/10650740510617539
