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Managing Beauty - Products and People (1994)

Langmeyer, Lynn ; Shank, Matthew

Bingley : Emerald

The @journal of product & brand management 3 (1994), S. 27-38

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ISSN: 1061-0421

Source: Emerald Fulltext Archive Database 1994-2005

Topics: Economics

Notes: Uses a qualitative research method (depth interviews) to examine themultidimensionality of beauty and then uses a quantitative researchtechnique (factor analysis) to propose a scale to measure beauty. Basedon the results from these procedures, concludes that beauty is certainlymore than skin deep. Physical attractiveness may be the initialcriterion on which people evaluate beauty but the evidence indicatesthat values, habits, personality, and behavior are the "soul? of beauty– essential ingredients in the creation of a truly beautiful person.

Type of Medium: Electronic Resource

URL: http://dx.doi.org/10.1108/10610429410067414

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