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An examination of pricing accuracy at retail stores that use scanners (2004)

Clodfelter, Richard

Bingley : Emerald

The @journal of product & brand management 13 (2004), S. 269-278

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ISSN: 1061-0421

Source: Emerald Fulltext Archive Database 1994-2005

Topics: Economics

Notes: This study examined the pricing accuracy at retail stores using scanners. Reports from weights and measures inspectors in nine states were analyzed over a four-year period. Findings are reported on the number of pricing errors, the number and percentage of overcharges, and the number and percentage of undercharges. The results revealed an error rate of 3.86 percent. Undercharges represented 2.21 percent of the total errors, while overcharges represented 1.65 percent. In addition, the research found that error rates declined over the four-year period. The implications of these findings for retailers and consumers are discussed.

Type of Medium: Electronic Resource

URL: http://dx.doi.org/10.1108/10610420410546970

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