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Middle East expansion - the case of Debenhams (2003)

Jones, Glynis

Bingley : Emerald

International journal of retail and distribution management 31 (2003), S. 359-364

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ISSN: 0959-0552

Source: Emerald Fulltext Archive Database 1994-2005

Topics: Economics

Notes: The Middle East is currently proving an attractive destination for retailers, with many sectors now being represented in the region's markets. This case considers the opportunities and threats presented by the Middle East environment and outlines the expansion of UK department store Debenhams in the region. With franchise partner M&H Alshaya, it now has six stores in the region, with further openings planned.

Type of Medium: Electronic Resource

URL: http://dx.doi.org/10.1108/09590550310483323

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