ALBERT — All Library Books, journals and Electronic Records Telegrafenberg

Hits per page

hit 1 - 1 | 1 hit

Select All Export

Electronic Resource

SERVQUAL revisited: a critical review of service quality (1996)

Asubonteng, Patrick ; McCleary, Karl J. ; Swan, John E.

Bradford : Emerald

The @journal of services marketing 10 (1996), S. 62-81

add to mindlist on the mindlist

Details

ISSN: 0887-6045

Source: Emerald Fulltext Archive Database 1994-2005

Topics: Economics

Notes: As competition becomes more intense and environmental factors become more hostile, the concern for service quality grows. If service quality is to become the cornerstone of marketing strategy, the marketer must have the means to measure it. The most popular measure of service quality is SERVQUAL, an instrument developed by Parasuraman et al. (1985; 1988). Not only has research on this instrument been widely cited in the marketing literature, but also its use in industry has been quite widespread (Brown et al., 1993).

Type of Medium: Electronic Resource

URL: http://dx.doi.org/10.1108/08876049610148602

	Location	Call Number	Expected	Availability

Others were also interested in ...

Paper (German National Licenses)

Fulltext

hit 1 - 1 | 1 hit