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  • 1
    Electronic Resource
    Electronic Resource
    Modelling bank customer satisfaction through mediation of attitudes towards human and automated banking (2000)
    Bingley : Emerald
    International journal of bank marketing 18 (2000), S. 124-134 
    Details
    ISSN: 0265-2323
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Introduces a model which posits a crucial role for the evaluation of bank customers' attitudes towards both human tellers and automated banking in mediating the ease of banking factor/perceived satisfaction linkage. The model's explicit consideration of the effects of bank customer attitudes towards human tellers and automation provides additional explanatory power regarding how the perceived trend towards ease of banking influences bank customer overall satisfaction, switching and loyalty behaviour. A linear structural relations methodological approach is used for the modelling process.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02652320010339699
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