ISSN:
0265-1335
Source:
Emerald Fulltext Archive Database 1994-2005
Topics:
Economics
Notes:
Many nations have restrictions on advertising in certain product categories. This paper examines product category restrictions on advertising in four large East Asian markets: Japan, Taiwan, the People's Republic of China, and South Korea. Product categories included in this study include alcohol, cigarettes, ethical drugs, contraceptives, personal hygiene products and undergarments. The authors describe regulatory policy in these categories and use Albaum et al.'s framework for assessing environmental factors in advertising to assess the logic behind the regulation. A wide range of regulations is found across the four countries and it is concluded that a complex web of factors underlies the regulations. Implications for managers are provided.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1108/02651330010331679
