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E-trust: the influence of perceived interactivity on e-retailing users (2003)

Merrilees, Bill ; Fry, Marie-Louise

Bingley : Emerald

Marketing intelligence & planning 21 (2003), S. 123-128

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ISSN: 0263-4503

Source: Emerald Fulltext Archive Database 1994-2005

Topics: Economics

Notes: E-retailing has received considerable attention in recent years, especially with the help of consumer behaviour concepts and tools. This particular paper focuses on e-trust and its antecedents. Special attention is given to the proposition that the more a site is perceived to be interactive, then the greater the trust that users attach to that site. Previous research has demonstrated this relationship with respect to a particular site. The current paper re-examines this relationship with respect to another site. More importantly, the paper tests whether the nexus between interactivity and e-trust applies to both pure "click" and "brick and click" e-retailers.

Type of Medium: Electronic Resource

URL: http://dx.doi.org/10.1108/02634500310465461

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