ISSN:
0007-070X
Quelle:
Emerald Fulltext Archive Database 1994-2005
Thema:
Land- und Forstwirtschaft, Gartenbau, Fischereiwirtschaft, Hauswirtschaft
Notizen:
Based on the responses to a questionnaire about consumer behaviour carried out in Navarra. The aim of the present study is to classify the consumers in Navarra into homogeneous groups for the purpose of discovering the emergence of a "new consumer", characterized by certain "impulsive" behaviour such as buying items that are not needed, purchasing products which will not be used, etc.
Materialart:
Digitale Medien
URL:
http://dx.doi.org/10.1108/00070709810242127