ALBERT — All Library Books, journals and Electronic Records Telegrafenberg

Hits per page

hit 1 - 1 | 1 hit

Select All Export

Electronic Resource

Exploding some myths about customer relationship management (2002)

Crosby, Lawrence A.

Bingley : Emerald

Managing service quality 12 (2002), S. 271-277

add to mindlist on the mindlist

Details

ISSN: 0960-4529

Source: Emerald Fulltext Archive Database 1994-2005

Topics: Economics

Notes: How can popular misconceptions about the nature of customer relationship marketing/management limit the effectiveness of this approach? How are companies misled by an over-reliance on technology, lack of strategic perspective, use of faulty metrics, inadequate segmentation, neglect of brand considerations, blind faith in data, and confusion regarding leadership roles? This article challenges the misconceptions and provides guidance on how to successfully execute a customer relationship strategy.

Type of Medium: Electronic Resource

URL: http://dx.doi.org/10.1108/09604520210442056

	Location	Call Number	Expected	Availability

Others were also interested in ...

Paper (German National Licenses)

Fulltext

hit 1 - 1 | 1 hit