Call number:
PIK 23-95215
Description / Table of Contents:
Persuasion in polarized America -- Reinterpreting a social psychology classic -- Definitions and distinctions -- Research design -- Persuasion experiments : originals, replications, and reanalyses -- Persistence and decay -- Models of information processing -- Persuasion is possible.
Description / Table of Contents:
"Many mistakenly believe that it is fruitless to try to persuade those who disagree with them about politics. However, Persuasion in Parallel shows that individuals do, in fact, change their minds in response to information, with partisans on either side of the political aisle updating their views roughly in parallel. This book challenges the dominant view that persuasive information can often backfire because people are supposedly motivated to reason against information they dislike. Drawing on evidence from a series of randomized controlled trials, the book shows that the backfire response is rare to nonexistent. Instead, it shows that most everyone updates in the direction of information, at least a little bit. The political upshot of this work is that the other side is not lost. Even messages we don't like can move us in the right direction"--
Type of Medium:
Monograph available for loan
Pages:
205 Seiten
,
Illustrationen
ISBN:
9780226821825
,
9780226821849
Series Statement:
Chicago studies in American politics
Language:
English
Location:
A 18 - must be ordered
Branch Library:
PIK Library
