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Monograph available for loan

A social strategy : how we profit from social media (2014)

Piskorski, Mikoºlaj Jan

Princeton [u.a.] : Princeton University Press

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Call number: PIK B 190-15-0133

Description / Table of Contents: Contents: 1. The Arc of the Book ; 2. Social Failures and Social Solutions ; 3. "Meet" Solutions: eHarmony and OkCupid ; 4. "Meet" Solution: Twitter ; 5. "Friend" Solutions: Facebook and mixi ; 6. "Meet" and "Friend" Solutions: LinkedIn and Friendster ; 7. "Meet" and "Friend" Solution: MySpace ; 8. Social Strategies ; 9. Social Strategy at Zynga ; 10. Social Strategy at Yelp ; 11. Social Strategy at American Express ; 12. Social Strategy at Nike ; 13. Building Social Strategy at XCard and Harvard Business Review ; 14. Conclusions

Type of Medium: Monograph available for loan

Pages: XII, 275 S. : graph. Darst., Kt.

ISBN: 9780691153391

Location: A 18 - must be ordered

Branch Library: PIK Library

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