Publication Date:
2024-03-20
Description:
There are almost 10,000 shopping centres in Europe, and in the United States there are over 100,000, many of which have entered the end-of-life phase due to growing e-retail. Therefore, the issue of how customers perceive the value of these facilities and customer engagement in the relationship with the shopping centre is becoming increasingly important.
In this book, the authors evaluate the relationship between the perceived value of a shopping centre and customer engagement by identifying consumer motives, purchase behaviour and responsiveness to marketing strategies. It offers an analysis of the conceptualisation and history of shopping centres and utilises both theoretical and empirical research, presenting results from extensive studies and building a framework for value creation in retail spaces.
The book will find a wide audience among scholars interested in marketing and retail management. The practical implications discussed will also provide further research opportunities and insights for astute practitioners.
Keywords:
customer engagement,value creation,customer perceived value,customer value proposition,retail marketing
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bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management
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bic Book Industry Communication::K Economics, finance, business & management::KC Economics::KCK Behavioural economics
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bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJS Sales & marketing
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bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJS Sales & marketing::KJSM Market research
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bic Book Industry Communication::K Economics, finance, business & management::KN Industry & industrial studies::KNP Distributive industries
Language:
English
Format:
image/jpeg
Format:
image/jpeg
