Electronic Resource
Bingley
:
Emerald
International journal of retail and distribution management
28 (2000), S. 37-45
ISSN:
0959-0552
Source:
Emerald Fulltext Archive Database 1994-2005
Topics:
Economics
Notes:
Examines whether respondents' attitudes towards companion selling (i.e. suggesting the purchase of a related good) varies based on two hypothetical situations. The results suggest that overall there are some differences in attitudes based on the selling context. However, overall respondents believe that companion selling is generally an appropriate activity and might even contribute to better customer service levels.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1108/09590550010306764
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