ISSN:
1465-9840
Source:
Emerald Fulltext Archive Database 1994-2005
Topics:
Media Resources and Communication Sciences, Journalism
,
Economics
Notes:
Examines policy implications of over-the-air's impending demise to cable and direct broadcast satellites in the USA. Looks at policy questions and the different types of broadcasters. In conclusion, says that TV has been going through a gradual but fundamental change, but stresses that on the other hand, radio is a wonderful means to reach many people simultaneously, although TV has only a visual modality, whereas radio is best for people on the move.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1108/14636699910801142
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