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  • M14  (44)
  • ddc:300
  • Bucharest: The Bucharest University of Economic Studies  (40)
  • Caracas: Editorial Nueva Sociedad
  • A Coruña: Colegio de Economistas de A Coruña
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  • 1
    Publication Date: 2019-10-29
    Description: This paper analyzes the effects of entrepreneurs' personal values and their entrepreneurial attitudes, as forms of intellectual capital, on the innovative behavior of small businesses. The influence of personal values is examined through Schwartz's value theory and entrepreneurial attitudes via assessments associated with risk taking and personal autonomy. A model of structural equations using the Partial Least Squares technique was applied to a database composed of 191 small business owners in Paraguay. The results show that personal values of conservation and self-enhancement in the entrepreneur have a direct negative effect on innovation. It is also noted that entrepreneurial attitudes, such as openness to change and self-transcendence, have a mediating role in the positive impact of values on innovation. The article contributes to the literature by showing that some elements of intellectual capital, such as entrepreneurial attitudes and entrepreneurs' personal values, interact to influence innovation in small businesses.
    Keywords: M14 ; O30 ; O54 ; ddc:330 ; personal values ; entrepreneurial attitude ; small business ; innovation
    Repository Name: EconStor: OA server of the German National Library of Economics - Leibniz Information Centre for Economics
    Language: English
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  • 2
    Publication Date: 2019-10-29
    Description: The paper investigates the intervening influence of interactional justice between procedural justice and job performance (task, contextual and adaptive performance) of the faculty members of Karachi (Pakistan) and Dhaka (Bangladesh) based government colleges by using Structural Equation Modelling (SEM). Data, for this study, has been collected through pre-designed close-ended questionnaire. The intervening variable fully mediated the relationship between procedural justice and job performance. The result of this study indicates that the performance of government college faculty members can be improved by ensuring fair procedures and dignified treatment of faculty members in the working environment. It can be concluded that teachers can accommodate harsh procedures, subject to courteously and fairly communicated. Significance of this study is that it has investigated the least researched areas in Pakistan and Bangladesh. Its findings can be helpful to the government and college administration while making and implementing policies for college education development in both countries.
    Keywords: C4 ; C12 ; C13 ; J14 ; L2 ; M14 ; ddc:330 ; interactional justice ; procedural justice ; job performance ; college education ; faculty motivation
    Repository Name: EconStor: OA server of the German National Library of Economics - Leibniz Information Centre for Economics
    Language: English
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  • 3
    Publication Date: 2020-02-11
    Description: This article studies the role of technology drivers in catching up at different stages of development. Countries can be at different stages of development when entering in a new catching-up cycle. Thus, the technological drivers of growth [technological capabilities, external spillovers, technological specialization and stability of policies in science and technology] can play different roles to accelerate the rate of growth and change their relative position in the leadership rank (win or lose the run). The empirical results show the building of a 'racing pattern' as countries climb up development stages. At earlier stages, infrastructures and qualification play a major role, while at upper stages, the maintenance of leadership depends on accumlating techno-scientific capabilities to innovate. The article also finds that R&D is crucial at any stage of development, as well as the stability of technology policies.
    Keywords: M12 ; M14 ; ddc:330 ; Database ; business intelligence ; financial information system ; decision making and knowledge base
    Repository Name: EconStor: OA server of the German National Library of Economics - Leibniz Information Centre for Economics
    Language: Spanish
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  • 4
    Publication Date: 2018-05-22
    Description: Rivalry among companies is increasing nowadays . Companies try to gain every possible advantage over their rivals and this very often means using a creative approach, for example, drawing from such resources as Corporate Social Responsibility (CSR). The CSR strategy is based on three fundamental pillars - economic, social and environmental (triplebottom- line), which express the key themes, programs, through which the strategy is implemented. Although, the key corporate responsibility is profit making, the CSR implementation in corporate vision contributes to company’s development. CSR can he lp increase business credibility, but it can also have significant internal effects due to innovation, readiness for future customer demands, employee motivation and loyalty. The primary objective of the paper is to explore organizational culture in connection with the implementation of the Corporate Social Responsibility concept in companies in the Czech Republic. The outputs are supported by the results of an extensive studies conducted in 2013 and 2015, exploring the organizational culture of companies in the Czech Republic. The results obtained are interpreted and compared in the context of development trends described in domestic and foreign scientific publications.
    Keywords: M14 ; ddc:330 ; organizational culture ; Corporate Social Responsibility ; innovation ; open innovation ; business strategy
    Repository Name: EconStor: OA server of the German National Library of Economics - Leibniz Information Centre for Economics
    Language: English
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  • 5
    Publication Date: 2018-05-22
    Description: The recent preoccupations of national institutions and organizations and, especially of European and global institutions, regarding the responsible consumption of raw materials, resources and materials became more and more intense in the last years. In the same time, they contribute to the creation of a mentality of equilibrium in consumption and among consumers. With no connection with the area of activity, the XXIst century companies make real efforts to obtain competitive advantages by a consequent implementation of social responsibility, by assuring a responsible consumption in all the processes, and by protecting the consumer interests and rights. It became more and more frequent for the companies from tourism industry to apply the principles of sustainable development and to follow a strategy of responsible consumption. Their efforts are focused on providing different and unique experiences to contemporary consumer. In this way, the responsible consumption becomes not only a competitive advantage, but, also, an efficient way of informing the tourists and protecting their interests and rights. Without having a well-determined “ideological motivation”, tourists become more careful in responsible selection of services, depending on their degree of sustainability. They choose those touristic services that have a big contribution at the environment protection and preservation, respectively that integrate in a harmonious and synergic way cultural, psycho-social and emotional considerations. The institutions that regulate the touristic services supply contribute, also, at the careful monitoring of messages submitted to tourists and the messages content. To measure the way that the rural tourist guesthouses from Romania base their actions on the responsible consumption of raw materials and resources in their strategies of approaching the market and attracting tourists, in order to get sustainable competitive advantages and to offer efficient solutions to protect the tourists interests, the authors did a qualitative empirical research among the managers of these kind of accommodation units. Based on some matrix of importance considered dimensions of the responsible consumption in the analyzed guesthouses, the authors attempt is fulfilled by the development and emphasis of some strategies, which can increase the tourist safety and can contribute to a proper strategy defining, if they are implemented in an adequate way.
    Keywords: M14 ; M31 ; M38 ; ddc:330 ; touristic guesthouses ; tourist protection ; competitive advantage ; competition ; responsible consumption ; perceived risk ; the matrix of importance
    Repository Name: EconStor: OA server of the German National Library of Economics - Leibniz Information Centre for Economics
    Language: English
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  • 6
    Publication Date: 2019-10-29
    Description: In its new form, the ISO 9001:2015 standard activates and utilizes a thought pattern based on risk assessment functioning in parallel with the implementation of the system regarding quality management. Therefore, we strive to identify the risks and opportunities associated with the processes and products needed to create and implement a system of quality management based on the ISO 9001:2015 standard. This standard is defined by a strong client-based orientation, motivation and managerial involvement from the higher levels, as well as a process-based approach and a commitment towards constant improvement. By implementing the requirements of the new version of the ISO 9001:2015 standard, the organisation needs to determine all the processes necessary to the system of quality management, as well as to identify those which include activities dealing with risks and opportunities. Considering the importance and the impact of the requirements of the new version of the ISO 9001:2015 standard, starting from theoretical concepts and underscoring a set of research vectors, a model of financial risk assessment has been devised. The model is based on the correlation which can be established between the multiplicity of components relating to the components of the new standard structure, SL Annex, elements of an approach derived from risk patterns of processes and risk types which are assessed from the perspective of financial services companies.
    Keywords: G32 ; L1 ; M11 ; M14 ; ddc:330 ; management models ; ISO 9001:2015 ; SL Annex ; ISO 31000:2009 ; risk-based approach ; financial services companies ; risk assessment
    Repository Name: EconStor: OA server of the German National Library of Economics - Leibniz Information Centre for Economics
    Language: English
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  • 7
    Publication Date: 2019-10-29
    Description: The current paper is part of a wider research that has as general objective to develop an evaluation and analysis model for the total quality management (TQM) system to identify best practices that determine its' performance, in order to improve it. The research is focused on organizations from the metal construction industry. The sample consists of organizations from Romania operating in the before mentioned area, which have a consolidated position in the market and conducted efforts in implementing TQM systems. The data analysis was conducted through quantitative research methods, based on statistical processing. Regarding the research tools used for data collection, a survey based on a questionnaire was employed. The designed and pre-tested questionnaire contains items based on factors considered important in analysing and evaluating the TQM system, based on the evaluation criteria of the EFQM European Excellence Award (European Foundation for Quality Management), which provides credibility to the research. The objective of the present research is analysing the components of the TQM system, leadership and quality culture, in companies from the Romanian metal construction industry and their influence on customer relationship. The empirical research was conducted between September 2014 and August 2015, and the study is based on questioning 263 managers from 23 companies . The main research results show a very strong positive relation between the variables leadership, quality culture and customer relationship. It was also noticed that the management team of the analysed organizations is concerned with the continuous quality improvement process and that efforts are made for satisfying and exceeding customers' expectations, thus existing the premises for creating customers' dedicated organizations and achieving long term excellence. A surprising result concerning the leadership style favourable to quality culture's development was obtained. The managers from th e analysed organizations which have an authoritarian leadership style favour the development of a quality culture more than managers who adopt a democratic style.
    Keywords: M14 ; L21 ; L25 ; ddc:330 ; total quality management system ; quality management ; quality culture ; leadership ; customer relationship
    Repository Name: EconStor: OA server of the German National Library of Economics - Leibniz Information Centre for Economics
    Language: English
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  • 8
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    A Coruña: Colegio de Economistas de A Coruña
    Publication Date: 2019-02-14
    Description: The maximization of profit as the main objective of companies is being criticized from different forums, advocating for an economic system in which the achievement of social sustainability will play a leading role. In the banking sector, after the outbreak of the crisis in 2008, financial bailouts that have used public funds to save various entities have provoked a current of opinion about the necessary social role that banking companies must develop. In this article, a case study is carried out analyzing the role of Corporate Social Responsibility (CSR) in ABANCA, the financial institution with the largest presence in Galicia (northwest Spain), which has been rescued with public money, Identifying a series of objectives and actions carried out by said entity. The analyzes carried out show, among others, the importance of trust and transparency, as well as attention to intangibles.
    Keywords: G30 ; G38 ; L21 ; M14 ; ddc:330
    Repository Name: EconStor: OA server of the German National Library of Economics - Leibniz Information Centre for Economics
    Language: Spanish
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  • 9
    Publication Date: 2018-05-22
    Description: Nowadays, companies face a big challenge in adopting a responsible behaviour towards the community and the environment throughout their business activities. We consider that Corporate Social Responsibility in tourism industry is still searching for consist ency in policies, programs and practices and responds to issues particularly related to sustainable tourism principles. Starting from the idea that small and medium sized enterprises can be exponents of responsibility, this paper propose to analyse tourism operators' opinions regarding Corporate Social Responsibility and underlines its importance in tourism businesses. For achieving this, a quantitative research was used and a questionnaire on the micro, small and medium sized enterprises, representatives for tourism industry in eight EU countries (United Kingdom, Germany, Austria, Belgium, Lithuania, Latvia, Romania and France) was conducted. The tour operators' opinions on CSR are significant for the development of trainings that they might attend in order to implement the social responsibility principles in their fields of activity.
    Keywords: M14 ; P12 ; L83 ; C83 ; ddc:330 ; Corporate Social Responsibility ; SME's ; tourism ; sustainable development
    Repository Name: EconStor: OA server of the German National Library of Economics - Leibniz Information Centre for Economics
    Language: English
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  • 10
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    Bucharest: The Bucharest University of Economic Studies
    Publication Date: 2018-05-22
    Description: The economic literature on culture has mainly focused on the influence of national culture and its role in determining the organizational culture. Hofstede has demonstrated in his research the importance of culture in determining human relations in the workplace. People can comply with both organizational rules and cultural norms, but truly give priority to the latter. Differences between organizational rules may appear depending on the organizations’ activity or depending on the employees’ professions. These differences between industries and professions remain little explored in literature. As a result, the article presents Hofstede’s model of the first five dimensions of national culture in th e Romanian service industry (individualism/collectivism, power distance, long/short term orientation, masculinity/femininity and uncertainty avoidance), by comparing the results obtained in two different domains: the hotel industry and the consultancy serv ices industry. The findings are interesting, as they reflect employees’ work values in two sectors of the service industry. Furthermore, the article discusses whether the national culture has a direct impact on the culture developed in a specific activity sector. Also, the article debates if the organizational culture is more powerful than the national culture by comparing the values obtained at national level and the values obtained at organizational level through Hofstede’s model. Another objective of the research is to point out the differences in cultural dimensions between the workers from the hotel industry and workers from the consultancy services industry. The implications of the conclusions are discussed, considering the limitations of the empirical study presented and the future research directions.
    Keywords: M14 ; M12 ; O15 ; L83 ; ddc:330 ; Hofstede ; work values ; consultancy services industry ; hotel industry
    Repository Name: EconStor: OA server of the German National Library of Economics - Leibniz Information Centre for Economics
    Language: English
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  • 11
    Publication Date: 2018-05-22
    Description: Healthcare organizations in Germany exploit the benefits of the ISO 9000 family of international standards as it became compulsory to implement a quality management system in accordance with ISO 9001 requirements. Until the innovative ISO 9001:2015 proposal it was no direct connection to the other management systems like risk management, knowledge management or environmental management. So far, only few bodies ensured interconnections between different systems of management or associated the quality management system with the strategic planning process. However, healthcare encapsulates supplementary requirements which affect a number of different systems. Additionally, the financial crisis has encouraged the trend to operate integrated reporting beyond financial aspects. This paper aims at presenting the experience on the development of integrated management and reporting system integrated in an organization belonging to the health sector. The work clarifies the steps towards merging distinctly regulated management systems (quality, health or environmental management) with strategic planning and controlling, via a Balanced Dashboard (Balanced Scorecard - BSC) as well as integrated reporting according to the model International Integrated Reporting Initiative (IIRI) in a German medical company - Radiologische Netzwerk Rheinland - RNR AG. Using the case study method, the paper's purpose is to highlight approaches and results of the company that could support practitioners from medical area and bezound. The literature review clarified theoretical concepts while the case study allowed converging comprehensive information and knowledge accumulated by RNR AG, thus helping to bridge the gap between literature on total integrated management reporting and reporting system in healthcare.
    Keywords: L2 ; G32 ; M14 ; I10 ; ddc:330 ; ISO 9001:2015 ; quality management ; healthcare ; integrated reporting ; sustainability ; balanced scorecard
    Repository Name: EconStor: OA server of the German National Library of Economics - Leibniz Information Centre for Economics
    Language: English
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  • 12
    Publication Date: 2016-09-24
    Description: The Protocol for Socially Responsible Territory is the result of a local sustainability management experience, which has demonstrated the importance of public administration in social innovation. This article describes the process through which such protocol was obtained, its characteristics and its principles as well as the strengths that this protocol offers. The definition of Socially Responsible Territory (TSR) is presented as a contribution to the theoretical development of a new research area, whose prospects are favored by the potential practical effects on public and corporate alliances locally. This protocol offers competitive advantages to governments who are preparing to seize the opportunities from the Europe 2020 Strategy for Growth.
    Keywords: M14 ; R58 ; R11 ; ddc:330
    Repository Name: EconStor: OA server of the German National Library of Economics - Leibniz Information Centre for Economics
    Language: Spanish
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  • 13
    Publication Date: 2018-05-22
    Description: Green marketing examines the symbiotic role played by marketing in ensuring sustainable business, exploring issues concerning the environment and the way strategic decisions can influence it. At present, the environmental issues concern more and more the competitive approach any organization can implement. Based on this approach, organizations can gain competitive advantage by managing environmental variables and by developing and implementing green marketing strategies. Considering the importance and impact of green marketing, by using theoretical concepts and defining a set of research directions, the paper and the research conducted were focused on creating a matrix model for choosing the optimal green marketing strategy, oriented towards competitive advantage. The model is based on the correlation that can be established among the generic strategies of competitive advantage, the variables of extended marketing mix (7Ps) and the green marketing strategy matrix. There are also analyzed the implications that may be generated within a company by the adoption of a green marketing strategy and its role in promoting the environmental benefits of products.
    Keywords: L10 ; L19 ; M11 ; M14 ; M31 ; ddc:330 ; matrix model ; green marketing strategy ; competitive advantage ; sustainability ; extended marketing mix
    Repository Name: EconStor: OA server of the German National Library of Economics - Leibniz Information Centre for Economics
    Language: English
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  • 14
    Publication Date: 2018-05-22
    Description: Mature capitalism and market economy realities become intelligible also by scrutinizing their "prodigal children": modern business corporations. But these are not some undivided entities. Beyond the place in the global division of labour, they are fiefs of in-built specialization among the corporate governance stakeholders, each of them representing individual-based aggregations of pure catallactic functions. With an atomized, anonymous, asymmetrical and amalgamated ownership in a globalized capital market, with the multi-level directorship, delegated to harmonize profit-orientated investment interests, with creditors, but also with other suppliers of factors of production, modern corporations seem to have overshadowed both the real entrepreneurs-actors as well as the pure corresponding function. Our article is a (praxeo)logical exercise to pinpoint and reveal the realistic field of definition of the "entrepreneurship function" within the modern corporate spectrum, delimiting and portraying the entrepreneurial aspect out of the real characters that inhabit the corporate entourage (precisely said, of shareholders, managers, creditors). It seems that the modern literature on the law and economics of the firm has lost sight of the entrepreneur(ship), whose presence is felt but rarely positively identified. The endeavour to locate and isolate this, along with the associated incentives and logic of action is a task with some analytical merits. A thorough discrimination of the entrepreneurs' position inside the corporate field and, respectively, of the "natural" vs. "allowed" decision spheres can generate sounder judgments about the wellstructured and poorly-structured companies (good vs. poor corporate governance) or about institutions found to be business (un)friendly (good vs. poor corporate law-making). We define "good governance" at the level of the corporate form the situation when incentives are aligned with rights and obligations, and the "good law" the norm which does not alter the common sense of property rights and freedom of contracting. Without knowing them, any legal organization of the corporate form will be fraught with problems.
    Keywords: B53 ; D23 ; F44 ; K20 ; L26 ; M14 ; P12 ; ddc:330 ; entrepreneur ; capitalist ; shareholder ; creditor ; corporation ; praxeology ; catallactics
    Repository Name: EconStor: OA server of the German National Library of Economics - Leibniz Information Centre for Economics
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  • 15
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    Bucharest: The Bucharest University of Economic Studies
    Publication Date: 2018-05-22
    Description: This paper highlights the sustainable lifestyle marketing of an individual (SLMOI). The SLMOI is the activity, a set of institutions and processes for creating, communicating and maintaining the sustainable lifestyle of an individual (SLOI). The SLOI is an individual's sustainability-oriented pattern of living represented by his or her activities, interests and opinions. The SLOI refers to a sustainable pattern of life (daily activities within the family), a sustainable pattern of consumption, a sustainable pattern of work and production (as employees in organizations) and a sustainable pattern of behavior in the society and the environment they live in. The SLOI reflects an individual's choices with respect to spending time, money and energy in accordance with the sustainable pattern of life. The SLOI stands for sustainable behavioral patterns on the basis of attitudes and values. The purpose of this paper is to investigate the attitudes of the population towards sustainable lifestyles and the SLMOI (performed by different actors) and behaviors on the basis of attitudes.Using a face-to-face questionnaire interview, the study was conducted on a sample of 400 citizens of Serbia. There are three key conclusions. First, the SLMOI leads to the SLOI, and the SLOI further leads to sustainability. Second, the creation and maintenance of the SLOI is a long-term process. Third, a holistic approach is needed as well as the engagement of numerous actors in that process of creating and maintaining the SLOI.
    Keywords: M14 ; Q56 ; ddc:330 ; individuals ; life patterns ; sustainability ; sustainable behaviour ; sustainable lifestyle marketing
    Repository Name: EconStor: OA server of the German National Library of Economics - Leibniz Information Centre for Economics
    Language: English
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  • 16
    Publication Date: 2018-05-22
    Description: This paper represents an investigation of the communication practices used by the organizations included in the International Integrated Reporting Council's Pilot Programme, in order to investigate how integrated reports are used as instruments for the communication of information regarding the value creation and distribution. We analyzed the methods used by 95 organizations, experienced in sustainability reporting. We used both quantitative and qualitative data extracted from the integrated reports published in 2014. The theoretical framework of the research relies on the stakeholder theory. The perspective used in the analysis of the results was derived from the classic and modern theories in marketing, which include the use of annual reports as marketing communication tools. The main results show that the provisions of the International Integrated Reporting Framework were only partially observed by the organizations included in the sample. The analyzed reporting practices show evidence of the existence of correlations between the size of integrated reports and the disclosure of the value added distribution for the traditional stakeholders. The disclosure of information regarding the customers, environment and the society is correlated with the presentation of the value added statement.
    Keywords: M14 ; Q56 ; ddc:330 ; Marketing communication ; value creation ; integrated reporting ; annual reports ; stakeholder theory ; qualitative and quantitative study
    Repository Name: EconStor: OA server of the German National Library of Economics - Leibniz Information Centre for Economics
    Language: English
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  • 17
    Publication Date: 2018-05-22
    Description: This paper offers an investigation at a micro-level of entrepreneurship in the business environment. More precisely, we conduct an empirical study of the relationship between corporate entrepreneurship and corporate governance in the case of the Romanian non-financial listed companies. We use publicly-available information (financial statements, annual reports) and we mobilize a framework derived from the agency and signalling theories to interpret our findings from the statistical analysis based on correlations. Our results suggest that there are differences between industries and between the companies included or not in the new BET-TR index in terms of corporate entrepreneurship and corporate governance practices and disclosures. Agency theory partly explains our findings. Specifically, some corporate governance mechanisms, i.e. board independence and institutional ownership, are associated in our sample with corporate entrepreneurship. We thus document that corporate governance as a controlling and management technique fosters corporate entrepreneurship in Romanian companies. Signalling theory assumptions are generally not verified for the companies in our study. There are only a few associations between high values of corporate entrepreneurship and corporate entrepreneurship disclosures, and even fewer between corporate governance practices and corporate governance disclosures.
    Keywords: M14 ; L26 ; G34 ; ddc:330 ; corporate entrepreneurship ; corporate governance ; Romania ; agency theory ; signalling theory
    Repository Name: EconStor: OA server of the German National Library of Economics - Leibniz Information Centre for Economics
    Language: English
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  • 18
    Publication Date: 2018-05-22
    Description: Entrepreneurial curiosity is an entrepreneurial-psychology related construct that measures a level of entrepreneurial curiosity among entrepreneurs. Key research objectives of the study were to empirically test how two independent constructs as openness and company's growth are connected to entrepreneurial curiosity and to develop and empirically test a structural model linking these three constructs. A multi-country survey was made on a sample of entrepreneurs from Slovenia, USA and Serbia. Findings showed that openness is positively related to entrepreneurial curiosity and that entrepreneurial curiosity is positively related to company's growth. Results of this study can be used both for further research and in practice.
    Keywords: L26 ; M13 ; M14 ; ddc:330 ; entrepreneurship ; openness ; entrepreneurial curiosity ; company growth ; performance ; organizational culture
    Repository Name: EconStor: OA server of the German National Library of Economics - Leibniz Information Centre for Economics
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  • 19
    Publication Date: 2018-05-22
    Description: The paper presents the concept of Fair Trade, which is considered an alternative to conventional trade, and becomes increasingly popular in the Western countries. In addition, some results of empirical research, conveyed in Poland and aimed at diagnosis and assessment of Fairtrade products market, are provided. Fair trade is analysed not only in the broad theoretical context which shows its contribution to sustainable development and relation to corporate social responsibility, but also in the framework of supply chains management. The benefits from the Fairtrade label, including transaction costs reduction are indicated. The assumption is that to achieve them, consumer acceptance of the idea and willingness to buy Fairtrade products are necessary. The empirical research was focused on answering the question whether a market niche for Fairtrade goods exists in Poland and how to develop it by the means of communication tools. The market niche, although very small, has been identified and described. It is apparent that, in order to develop it, a public policy, aimed at raising the awareness of Fair Trade idea, is necessary as well as marketing activities like social marketing Internet campaigns and better and more prominently products display.
    Keywords: F13 ; O15 ; M14 ; ddc:330 ; Fair Trade ; Fairtrade ; sustainable development ; corporate social responsibility ; consumer attitude
    Repository Name: EconStor: OA server of the German National Library of Economics - Leibniz Information Centre for Economics
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  • 20
    Publication Date: 2017-09-30
    Description: This study is motivated by the importance of communication with consumers in the pharmaceutical industry. We view communication as part of the company’s responsibility towards consumers. The aim of this study is to examine the communication mechanisms of corporate social responsibility practices related to consumers in the pharmaceutical industry in a multinational, by comparing the Romanian's subsidiary practices with the global ones. The data is extracted from the annual reports issued by a multinational company from 2010 to 2012 and from the only social responsibility report issued by its Romanian subsidiary (2011). The information is analysed both form a quantitative and a qualitative point of view. We employ the legitimacy theory, and particularly the three types of legitimacy – pragmatic, moral, and cognitive, in order to analyse the reporting practices. We find differences in the reporting channels and forms between the global firm and the Romanian subsidiary. Also, the results are important for the specialized literature and indicate that the multinational uses different types of legitimizing discourse than its subsidiary. We contribute to a better understanding of the corporate social responsibility reporting by addressing the communication towards the consumer as a key stakeholder and by investigating the manner in which reporting works at global and local levels.
    Keywords: M14 ; Q56 ; ddc:330 ; communication ; consumers ; organizations’ responsibility ; pharmaceutical industry ; legitimacy theory
    Repository Name: EconStor: OA server of the German National Library of Economics - Leibniz Information Centre for Economics
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  • 21
    Publication Date: 2017-09-30
    Description: Taking into consideration satisfied customer as necessary for business maintenance, companies are trying to discover determinants which have the biggest influence on their consumer satisfaction. Here are presented two factors that have influence on consumer satisfaction in shopping centers: quality of shopping and corporate social responsibility. In this research, each of these factors had six elements. The results of the regression analysis are that “Value for money in stores” (beta=0.387, p=0.000) has the greatest impact on satisfaction when shopping quality performance is concerned, and that “Retailer support for (national/local) cultural and sport events“ (beta=0.333, p〈0.001) has the greatest impact on satisfaction in the case of CSR performance. Further analysis showed the difference in consumer perception of corporate social responsibility, depending on their occupation and level of education. It is also important to mention that consumers with environment and empathic concern have higher scores perception of CSR. However, there is not statistically important difference in consumer perception of shopping quality in shopping centers
    Keywords: M14 ; ddc:330 ; Corporate social responsibility ; Shopping centers ; Shopping quality ; Consumer satisfaction
    Repository Name: EconStor: OA server of the German National Library of Economics - Leibniz Information Centre for Economics
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  • 22
    Publication Date: 2017-09-30
    Description: Energy is a major component of the economy, both as a sector in itself and as an input factor to all other economic activities. This sector is facing major challenges regarding increasing oil prices, severity of climate change or extremely complex implications of the global financial crisis. Organized as an empirical study, based on econometric analysis supported by a rigorous literature review, the paper studies possible correlations between the performance of electricity market, renewable resource consumption, consumers' behaviour, the influence of economic environment and economic development. It also aims to encourage a new and wider research framework regarding the implications of economic policies' use on consumers' perception. The results of the study indicate that the early stage of renewable energy use and the prospect of influencing the consumer behaviour in a way to increase the market performance, through the development of strategies oriented towards sustainable energy consumption, can have a positive impact on companies’ responsibility. It is concluded that consumers' empowerment stimulates competition, raises efficiency and rethinks companies' strategies for environment sustainability.
    Keywords: D12 ; M14 ; Q42 ; Q43 ; Q47 ; Q56 ; ddc:330 ; consumers' empowerment ; corporate responsibility ; sustainable environment ; market performance ; renewable energy ; econometric scenarios analysis
    Repository Name: EconStor: OA server of the German National Library of Economics - Leibniz Information Centre for Economics
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  • 23
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    Bucharest: The Bucharest University of Economic Studies
    Publication Date: 2017-09-30
    Description: In today's business environment, characterized by instability and unpredictability, organizations' success depends on their ability to adapt and manage the changes required. Therefore, in order to achieve long-term corporate success, companies need to have a culture that encourages creativity and innovation. The aim of the article is to investigate the link between corporate culture and creativity and the impact of the management form on organizational culture. The research highlights the Romanian hotel industry culture, using Hofstede's model. Considering their impact on innovation, there were taken into consideration three factors: individualism, power distance and long term orientation. The article investigates how these factors are influenced by the hotel's exploitation form and their impact on organizational creativity. The research was conducted on two hotels in Bucharest, affiliated to an international hotel chain. In order to identify the impact of the exploitation form on the hotel's organizational culture, one of the accommodation units is operated under a management contract, while the other operates under a franchise agreement. The study is based on a survey conducted among the employees of the two hotels. Results indicate differences regarding the corporate culture between the hotel operated under a management contract and the unit operated under a franchise agreement. Recommendations on how to foster employees' creativity are suggested. The implications of the findings are discussed, considering the limitations and future research directions.
    Keywords: D23 ; L83 ; M14 ; ddc:330 ; creativity ; innovation ; organizational culture ; management ; Hofstede's model
    Repository Name: EconStor: OA server of the German National Library of Economics - Leibniz Information Centre for Economics
    Language: English
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  • 24
    facet.materialart.
    Unknown
    Bucharest: The Bucharest University of Economic Studies
    Publication Date: 2017-09-30
    Description: In the article is presented the case of trust-based marketing of over-the-counter (OTC) medicines. The relationship between the hypotheses was tested by means of structural equation modelling. The results of the first model show that the predictor variable (consumer satisfaction with safety and information) has a significant effect on the mediator variable (consumer trust). The results of the second model show that the consumer trust also has a significant effect on virtual brand loyalty (dependent variable). Model 3 was developed by including consumer perception of corporate social responsibility (CSR) and consumer trust as independent predictor variables and virtual brand loyalty as the mediator variable with the specific intention to determine whether the effects of consumer perception of CSR on virtual brand loyalty became insignificant or less significant. The results of Model 3 show a partial mediator effect of consumer trust regarding the relationship between consumer perception of CSR and virtual brand loyalty.
    Keywords: D12 ; L51 ; M14 ; M15 ; M38 ; ddc:330 ; Consumer trust ; corporate social responsibility ; structural equation modelling ; OTC medicines ; social media ; marketing ; pharmaceutical companies
    Repository Name: EconStor: OA server of the German National Library of Economics - Leibniz Information Centre for Economics
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  • 25
    Publication Date: 2017-09-30
    Description: Retailers' social responsibility is treated in the literature in association with such topics as trade justice, ethics, or fairness. The concept can be defined according to various dimensions, involving characteristics such as quality products, price fairness, honesty, and ethical interactions with consumers. This paper aims to evaluate students' attitude towards retailers' social responsibility in implementing the strategic and tactical decisions about product, price, distribution and promotion. It is based on a qualitative research exploring the opinions of the students in business administration about this issue, both as consumers and prospective decision makers in the retail sector. The research was conducted in two focus groups, where the students played the roles of “consumers”, respectively “managers”. It was found out that there were differences in the responses of the two groups. The members of the “consumers” group were emotionally involved and they preferred a demand driven approach that focuses on finding solutions to their needs, while the members of the “managers” group have adopted a more detached attitude and they were concerned with the identification of gain as a consequence of social responsibility actions.
    Keywords: L81 ; M14 ; M31 ; ddc:330 ; social responsibility ; retail ; consumers ; fairness ; fair trade ; marketing mix
    Repository Name: EconStor: OA server of the German National Library of Economics - Leibniz Information Centre for Economics
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  • 26
    Publication Date: 2017-09-30
    Description: This article aims to define and measure responsible corporate behaviour towards consumers in EU countries by defining an index of responsible corporate behaviour towards consumers and to establish the impact of Geert Hofstede's cultural dimensions on the responsible behaviour of organisations towards consumers. The index uses a specific measurement methodology based on three major components of responsible corporate behaviour towards customers and on content analysis of the Eurostat databases, the RAPEX 2012 Annual Report, the 2012-2013 Global Competitiveness Report and the Global Reporting Initiative database. We used the multifactorial regression and the Wald significance test to demonstrate that organisations operating in countries characterised by low power distance, individualism, femininity, tolerance of unknown and long-term orientation pay more attention to responsible corporate behaviour towards customers. The study highlights theoretical considerations that support the influence of the national cultural framework on responsible corporate behaviour towards consumers. The methodology for calculating the index of responsible corporate behaviour towards consumers can become a basis of analysis of responsible corporate behaviour towards local consumers or other stakeholders.
    Keywords: C43 ; C52 ; D18 ; D22 ; M14 ; O52 ; ddc:330 ; responsible corporate behaviour ; consumers ; index of responsible corporate behaviour towards consumers (IRCBC) ; cultural model ; Geert Hofstede ; European Union
    Repository Name: EconStor: OA server of the German National Library of Economics - Leibniz Information Centre for Economics
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  • 27
    Publication Date: 2017-09-30
    Description: Over the last years an increasing number of companies issued Corporate Social Responsibility (CSR) or Sustainability Reports to complement their traditional financial reporting. Companies use various sustainability reporting standards or develop their own reporting frameworks starting from the existing ones. This variation of practices pointed out by empirical research raises questions about the quality and comparability of sustainability reporting, its role in the sustainable development, and also about the suitability of accepting the plurality of reporting frameworks or the need for convergence. This study aims to investigate the issues of plurality and convergence in sustainability reporting standards, by mobilizing the discourses on regulation and the case of a group of companies in the IT industry in order to shed some light on the current challenges in this area. We frame a discussion on the opportunities and pitfalls of convergence in sustainability reporting regulations and contribute to a better understanding of this issue by academics, preparers, users and standard setters.
    Keywords: M14 ; Q56 ; ddc:330 ; sustainability reports ; sustainability reporting standards ; plurality ; convergence ; IT companies
    Repository Name: EconStor: OA server of the German National Library of Economics - Leibniz Information Centre for Economics
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  • 28
    Publication Date: 2017-09-30
    Description: The ecolabel is a voluntary European initiative for certifying products and services. This study focuses on identifying the perception of persons benefiting of hotel services by designing a research and applying it to the clients of a hotel that acquired the license to use the ecolabel. Identifying the reaction of clients to the ecolabel and the manner it influences the purchase behavior as part of the objectives pursued, were implemented by drafting and applying a questionnaire to the clients of that hotel. Processing the acquired responses was made by the specific applications for data processing, the results confirming only in part the initial assumptions. At a general level, most clients believe that acquiring the ecolabel should be seen in prices, but most of them are unwilling to pay extra for hotel services holding this certificate. Considering that only three accommodation facilities hold this certification in Romania, the research we initiated can be the starting point for developing other more detailed studies concerning the opinion, reasons and purchase behavior of the clients.
    Keywords: D12 ; M14 ; Q50 ; ddc:330 ; ecolabel ; sustainable development ; hotel management
    Repository Name: EconStor: OA server of the German National Library of Economics - Leibniz Information Centre for Economics
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  • 29
    Publication Date: 2017-09-30
    Description: Creating a sustainable development strategy is essential for organizations that seek to reduce risks associated with tightening legislation, increased energy prices and natural resources and growing customer demands. Sustainability requires the full integration of social and environmental aspects into the vision, culture and operations of an organization, a profound process of organizational change being essential. The purpose of this paper is to present the main drivers of corporate sustainability, illustrating – after a thorough literature review – the link between the following elements: corporate sustainability – a necessity in the current global context; eco-innovation – as a way to implement sustainability in an organization; responsible leadership – as the art of building and maintaining strong and moral relationships with all stakeholders; organizational culture and organizational change – the basic elements through which organizations continuously renew their processes and products, adapting them to the new context. Furthermore, the paper provides an overview of organizations active in Romania in terms of sustainability practices, in general, and the ecological component of sustainable development, in particular, by presenting the results of an exploratory questionnaire-based research. The research reflects the importance of visionary management in adopting and implementing sustainability in the responding organizations.
    Keywords: M14 ; O31 ; Q56 ; ddc:330 ; corporate sustainability ; organizational change ; leadership ; eco-innovation ; sustainable performance
    Repository Name: EconStor: OA server of the German National Library of Economics - Leibniz Information Centre for Economics
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  • 30
    Publication Date: 2017-09-30
    Description: Cause-related marketing as part of corporate social responsibility, becomes an increasingly used tool by companies operating in the market. Many studies have shown the benefits of cause related marketing campaigns, including attracting new customers, increasing sales of products or services, creating a favourable brand image and raising funds for a social cause. This article is structured in two parts. After analyzing the concept of cause-related marketing and main trends regarding research in this area, a case study on the influence of cause related marketing on consumer attitudes is presented, as reflected by the analysis of a questionnaire administered to youth.
    Keywords: M14 ; O16 ; D01 ; D03 ; ddc:330 ; corporate social responsibility ; cause-related marketing ; consumer behaviour ; marketing research
    Repository Name: EconStor: OA server of the German National Library of Economics - Leibniz Information Centre for Economics
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  • 31
    Publication Date: 2017-09-30
    Description: The paper aims to identify the link between the corporate social responsibility (CSR) and the recent financial crisis, and to determine the main features of the companies’ responsible behavior during this period. This inquiry follows the pattern of a descriptive study and will concentrate on the search of the literature, in order to identify the relationship between the present financial crisis and CSR, and the corporate behavior in this period. Companies’ reports, and discourses on CSR will be considered to characterize firms’ behavior. Examples of CSR from Romania and Lithuania are offered in order to illustrate the conclusions of the paper. The investigation of the literature leads to two major conclusions. One conclusion of the paper is that CSR is on a turning point and it is expected that a new orientation toward theoretical and practical approaches regarding the concept will be developed after this crisis. The other outcome reveals the contradiction between discourse and action: companies’ priorities in crisis time are more concentrated on financial aspects; even if at the discourse level all companies declare their commitment to responsible actions.
    Keywords: M14 ; M31 ; D03 ; N14 ; ddc:330 ; corporate social responsibility ; financial crisis ; business ; Romania ; Lithuania
    Repository Name: EconStor: OA server of the German National Library of Economics - Leibniz Information Centre for Economics
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  • 32
    Publication Date: 2017-09-30
    Description: In order to exceed the circularity of formal economic thinking, the authors of the present paper favour the models of thinking specific to physics, which are also constructed statistically and mathematically, in an attempt to find an answer to the reunion of similar small and medium enterprises (SMEs), into multinational corporations. A model based on the theory of similitude is thus made use of, born from the very essence of physics, and having an economic and social destination and a complex impact. The physical models intended for economic systems are expressed as systems of partial differential equations, and the result becomes a new vision of reality. This paper details an original model based on physical similitude for SME amalgamation under the name of multinational corporations. After an introduction to the physical theory of similitude, the first section describes the physics model because of the reunion of similar SMEs. The real birth of some corporations in Serbia forms the content of the second section; the economic and social phenomena relating to the generation of such corporations, and the corporate social responsibility are emphasized. The idea of social complexity and its impact as the fifth dimension of a modern multinational corporation conclude the paper.
    Keywords: C65 ; M10 ; M13 ; M14 ; ddc:330 ; physical model ; small and medium enterprise (SME) ; multinational corporation (MNE) ; corporate social responsibility (CSR) ; economic and social complexity
    Repository Name: EconStor: OA server of the German National Library of Economics - Leibniz Information Centre for Economics
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  • 33
    Publication Date: 2017-09-30
    Description: Starting with the premise that corporate social responsibility is a major factor for lasting development in a global economic society, this article sets forth an analysis of the realities and tendencies within the Romanian CSR. The present article offers the analysis done after the research of the organization, coordination, and activity model for CSR in Romanian companies, and of the benefits these have as a consequence of socially responsible involvement within the communities they relate to. We focused on communication methods and the transparency degree within CSR activities of these companies, and we noticed the perceptions regarding the specifics of local CSR.
    Keywords: M14 ; ddc:330 ; corporate social responsibility ; transparency ; communication ; social reporting
    Repository Name: EconStor: OA server of the German National Library of Economics - Leibniz Information Centre for Economics
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  • 34
    Publication Date: 2017-09-30
    Description: CSR practices are marked by two essential attributes: their voluntary nature and their extraordinary diversity. In addition, it is difficult to draw the fine line between mere compliance with the law, and those initiatives that exceed the legal requirements, giving social partners a guarantee that companies have actually internalized their social and environmental responsibilities. This article aims to restructure this vast field, following two axes: the facilities granted to employees, on one hand, and consumer protection, on the other hand. In terms of methodology, a sample of the largest 13 listed European companies was selected from as many sectors. The content of annual and sustainability reports issued in 2009, was screened for narrative aspects related to social responsibility, and the material was organized according to the matters voluntarily described by companies. In the area of employment rights, several issues were identified: employee representation on the boards of directors, equal opportunities, professional development, and ethical issues. On the topic of consumer rights, suggestive examples were given on several aspects: healthy products, counseling, after-sales service and customer identity protection. The importance of this research goes beyond these case studies; its originality lies in providing a coherent picture of an area that is perceived as very unstructured. As can be seen from the examples included in this paper, most of the socially responsible initiatives that firms exhibit do not have a negative impact on a firm’s profitability, while actually being integrated into products and services as efficiency improvements. Instead, responsible actions can have a major positive impact whenever employees and consumers perceive the company as a fair and generous player who derives profits from the sale of products and services, not in violation of the social partners’ rights.
    Keywords: M14 ; M50 ; D11 ; ddc:330 ; corporate social responsibility ; facilities granted to employee ; consumer protection ; European companies
    Repository Name: EconStor: OA server of the German National Library of Economics - Leibniz Information Centre for Economics
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  • 35
    Publication Date: 2017-09-30
    Description: Globalization and the growing pressure on medium sized enterprises to take responsibility for their operations has resulted in an increasing number of medium sized companies becoming aware of Corporate Social Responsibility. The aim of this study is to gain a better understanding of how Corporate Social Responsibility is incorporated in medium sized enterprise operations by focusing on how these companies describe, integrate and monitor Corporate Social Responsibility and how they allocate financial resources for it. In order to shed light on this issue, three case studies were conducted in the Bamberg-Forcheim Region of Germany. Documentation and interviews were used as data collection methods for this study. The conclusions drawn from the findings of this study include the following: the working methods of medium sized enterprises regarding Corporate Social Responsibility are new and therefore not yet established. Corporate Social Responsibility is not yet considered an important part of medium sized enterprise operations. Neither are enterprises very eager to implement and monitor this concept because of the high investment of time and finances involved. Businesses prefer to concentrate on their employees (training, social activities, extra-work activities etc) rather than to integrate, monitor and allocate resources for Corporate Social Responsibility.
    Keywords: M14 ; ddc:330 ; Corporate Social Responsibility ; code of conduct ; sustainability development ; performance excellence ; EFQM-Model
    Repository Name: EconStor: OA server of the German National Library of Economics - Leibniz Information Centre for Economics
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  • 36
    facet.materialart.
    Unknown
    Bucharest: The Bucharest University of Economic Studies
    Publication Date: 2017-09-30
    Description: In this article, the results of the survey examining quality of service in spa hotels are interpreted. Research was conducted in five spas in West Morava region during August and September 2008. Service quality was measured with a model based on SERVQUAL model. Collected data were analyzed using statistical methods of descriptive statistical analysis and analysis of variables ANOVA, which were useful in defining whether there is statistically significant connection between dependant variables (questions on expectations and perception) and independent variables (structure of respondents regarding their occupation). The results indicate negative SERVQUAL gap in total (-0.21). The largest negative SERVQUAL gap was noted at the first determinant related to the tangible elements of service, which further points to conclusion that main problems in providing high-quality services in the spa hotels are inappropriate arrangement of facilities and equipment, time worn of facilities in general, lack of understanding of contemporary demand trends, unaccomplished process of hotel privatization, uniformity of tourism offer and lack of market research related to hotel services consumers. In the authors’ opinion, the aforementioned problems could be overcome with creation and implementation of development strategies with short and long term development plans, as well as with investment incentives in spa tourism development. The organization with strategy based on the principles of social responsibility has the potential to built and sustain successful relationships with present and potential customers, as well as with all interested stakeholders.
    Keywords: C10 ; L15 ; M14 ; ddc:330 ; service quality ; SERVQUAL ; spa hotels ; corporate social responsibility
    Repository Name: EconStor: OA server of the German National Library of Economics - Leibniz Information Centre for Economics
    Language: English
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  • 37
    Publication Date: 2017-09-30
    Description: The paper highlights some of the results obtained within a questionnaire-based survey conducted in the SMEs from Romania, the objectives being measurement of the degree to which these enterprises fulfil the EFQM (European Foundation for Quality Management) requirements regarding the social responsibility and measurement of the impact that the implementation of a quality management system according to the ISO 9001 standard has on the degree of fulfilment of these requirements. The research was carried out on a representative sample of SMEs from Romania, in the period 2007-2010, with data being processed from 918 filled-in questionnaires. The results of the research show that SMEs in Romania are especially concerned with reducing and preventing health and occupational safety risk. In contrast, SMEs are less concerned with: the active involvement in the community life, the assessment of the community’s perception on the organization’s social impact and the use of performance indicators related to this impact. However, it was confirmed that the implementation of a quality management system according to the ISO 9001 standard had a positive impact on the ability of SMEs in Romania to fulfil the requirements of the EFQM Excellence Model related to social responsibility. This work received support from CNCSIS –UEFISCSU, through the ID_856 PNII – IDEI research project, code 273//2007.
    Keywords: M14 ; ddc:330 ; social responsibility ; the EFQM Excellence Model ; quality management system ; SMEs
    Repository Name: EconStor: OA server of the German National Library of Economics - Leibniz Information Centre for Economics
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  • 38
    Publication Date: 2017-09-30
    Description: The development of social marketing, as an important area of analysis and research, has opened up multiple opportunities for organizations to engage in society’s problems. Whether we talk about non-profit organizations engaged in health or environmental programs or private companies willing to act responsibly, their goal is a common one: to help improve people's lives by promoting responsible behaviour in society. This paper aims to extend the area of research for "cause-related marketing" by highlighting the importance of partnerships between non-profit organizations and companies based on social responsibility. As a result, the article proposes and analyzes four features of social partnership: motivation, promotion, efficiency and law effect. The study examines the Romanian consumers’ opinions regarding the need of collaboration between corporations and non-profit organizations for achieving common social goals. Using the structural equation model, the paper describes the relations between each of the variables considered and social partnership and measures the extent to which these variables can influence the collaboration between organizations. The article tests and then proposes a model of the considered variables. The results obtained describe the characteristics of social partnership marketing programs and their importance for the consumer.
    Keywords: M31 ; M14 ; L31 ; ddc:330 ; partnership ; cause-related marketing ; social problems ; non-profit organization ; socially responsible company ; social marketing program
    Repository Name: EconStor: OA server of the German National Library of Economics - Leibniz Information Centre for Economics
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  • 39
    Publication Date: 2017-09-30
    Description: The article identifies the extent to which the most valuable Romanian companies practice corporate social responsibility (CSR) and its beneficiaries. It describes the main areas of action and specific instruments of intervention. The data analysed cover the top 100 Romanian companies, as ranked by Ziarul Financiar. The corporate website of each company was analysed and subsequently codified on multiple variables. The results outline the fact that firms engage in CSR activities to a relatively high extent (49% of the companies). They adopt a vision of corporate social responsibility exclusively centred on the firm and the competitive advantages that derive from CSR activity. The wider community is represented as the primary stakeholder and beneficiary, whilst those stakeholders thought to influence the profit-making goals to a lesser extent are more often than not overlooked. Finally, companies prefer inexpensive intervention instruments and prove weak coordination with others social and political actors.
    Keywords: M14 ; O16 ; D01 ; D03 ; ddc:330 ; corporate social responsibility ; top 100 Romanian companies ; corporate social responsibility annual reports ; stakeholders
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  • 40
    Publication Date: 2017-09-30
    Description: During the last decades, the social responsibility of institutions, public as well as private, has been subject to intense debates, activities and academic research. The aims of the paper are to highlight in short the importance of the social responsibility of institutions, and to analyze the results of a research regarding students’ perceptions on corporate social responsibility activities of a Romanian university. By using primary data obtained from a survey based on a questionnaire a set of three hypotheses was tested during our research. The information was processed by using the SPSS software. The results of our research emphasize that students attach importance to the corporate social responsibility at academic level, a fact indicated through their involvement degree in the specific activities of this concept.
    Keywords: M14 ; ddc:330 ; social responsibility ; corporate social responsibility ; students ; university
    Repository Name: EconStor: OA server of the German National Library of Economics - Leibniz Information Centre for Economics
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  • 41
    Publication Date: 2017-09-30
    Description: Corporate social responsibility and sustainability are key issues in the current business environment. Accountants play a crucial role in organizations in areas closely related to corporate social responsibility such as reporting, transparency, ethics, legal compliance, communication with stakeholders, and resource consumption. The aim of this paper is to analyze the role of accountants within the corporate social responsibility, with an emphasis on the Romanian case. Via literature review and job-offer analysis, we investigate the existence of corporate social responsibility practices in Romania and its implications on the accounting profession. We find that such practices are developed to an incipient but increasing extent in Romania. Romanian accountants are increasingly called to transpose the general framework of CSR, which is legal compliance, communication with stakeholders and performance measurement, thus leading to an increase in the importance of the accounting function in an organization. The following step would be the accountants’ involvement in specific actions regarding environmental and social implications, but this is very rare in Romania. We suggest the Romanian higher and professional education adjusts more to the realities of the current business environment.
    Keywords: M14 ; M41 ; Q01 ; ddc:330 ; Corporate Social Responsibility (CSR) ; accounting profession ; Romania ; competence ; professional body ; role of accountants
    Repository Name: EconStor: OA server of the German National Library of Economics - Leibniz Information Centre for Economics
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  • 42
    Publication Date: 2018-07-03
    Description: Corporate social responsibility (CSR) meaning the active and voluntary contribution of firms to enhance welfare, is achieving a greater importance in Business administration as an intangible asset which management generates competitive advantages and promotes sustainable development. This work indentifies similarities between CSR management and Intellectual Capital management, this one meant as those activities which help us to manage the knowledge of the firm. Our aim is that firms understand the importance of considering CSR as a corporate strategy that enhances the value of the organization, and that they become conscious about its efficiency and efficacy.
    Keywords: M12 ; M14 ; M15 ; M48 ; ddc:330
    Repository Name: EconStor: OA server of the German National Library of Economics - Leibniz Information Centre for Economics
    Language: Spanish
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  • 43
    facet.materialart.
    Unknown
    Bucharest: The Bucharest University of Economic Studies
    Publication Date: 2017-09-30
    Description: As universities are presently involved in a world-wide competition for students, and, implicitly, for markets in which to sell their services, the issue of the advantages research brings, transformed in market share increase, becomes an issue for university management. The paper examines, comparatively, the profitability of basic and applied research in terms of strengthening the market position of a university actively involved in one type of research or in both at a time. Well developed indicators to measure the relationship between research activity and prestige, on the one hand, social capital, on the other, and we will correlate these two research outcomes with the university market share and competitive advantage. The interest a university has to invest in its research activities has a market feedback, which provides a sense of involvement for practical reasons, and that goes beyond the bare purpose of reporting results .
    Keywords: I23 ; C22 ; M14 ; ddc:330 ; entrepreneurial university ; performance ratios ; basic and applied research
    Repository Name: EconStor: OA server of the German National Library of Economics - Leibniz Information Centre for Economics
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  • 44
    facet.materialart.
    Unknown
    Bucharest: The Bucharest University of Economic Studies
    Publication Date: 2017-09-30
    Description: In commercial area, the price has a major importance, being frequently considered among the main criteria used in buying decision process. Price fairness derives from equity theory and it is focused on assuring in a transaction a reasonable report between the customer’s sacrifice and the value offered by the seller. In three marketing experiments we have evaluated customers’ fairness perceptions of differential prices, this tactic being frequently used by sellers. One important finding was that the motive for setting differential prices is important in fairness evaluation. Price differences based on social motives are perceived fairer than those motivated by company’s interest. The differential prices on customer category are perceived fairer than zone prices. In all three marketing experiments it was demonstrated that price fairness has a significant influence on value perception and on buying intentions. Fair prices setting is one of the principles sustainable marketing is based on, reflecting a long term orientation for a company. By following this decisional direction, the commercial firm increases the value offered to its customers and it becomes more socially responsible.
    Keywords: M14 ; M31 ; O10 ; ddc:330 ; sustainable development ; sustainable marketing ; fair price ; price fairness ; differential prices ; distributive fairness ; procedural fairness
    Repository Name: EconStor: OA server of the German National Library of Economics - Leibniz Information Centre for Economics
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  • 45
    facet.materialart.
    Unknown
    Caracas: Editorial Nueva Sociedad
    Publication Date: 2015-12-30
    Keywords: ddc:300 ; Luftreinhaltung ; Umweltpolitik ; Europa
    Repository Name: EconStor: OA server of the German National Library of Economics - Leibniz Information Centre for Economics
    Language: Spanish
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  • 46
    Publication Date: 2015-12-30
    Keywords: ddc:300 ; Luftreinhaltung ; Umweltpolitik ; Analyse
    Repository Name: EconStor: OA server of the German National Library of Economics - Leibniz Information Centre for Economics
    Language: Spanish
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