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  • Springer  (173,866)
  • Emerald  (17,283)
  • Copernicus
  • Periodicals Archive Online (PAO)
  • 2000-2004  (194,535)
Collection
Keywords
Publisher
Language
Years
Year
  • 1
    Unknown
    Effects of Space Weather on Technology Infrastructure : Proceedings of the NATO ARW on Effects of Space Weather on Technology Infrastructure, Rhodes, Greece, from 25 to 29 March 2003. (2004)
    Springer
    Details
    Keywords: communication ; design ; dynamics ; environment ; network ; physics ; power transmission ; radio ; satellite ; simulation ; technology ; transmission
    Description / Table of Contents: The 17 chapters of this book grew out of the tutorial lectures given by leading world-class experts at the NATO Advanced Research Workshop “Effects of Space Weather on Technology Infrastructure” - ESPRIT, which was held in Rhodes on March 25-29, 2004. All manuscripts were refereed and subsequently meticulously edited by the editor to ensure the highest quality for this monograph. I owe particular thanks to the lecturers of the ESPRIT Advanced Research Workshop for producing these excellent tutorial reviews, which convey the essential knowledge and the latest advances in our field. Due to the breadth, extensive literature citations and quality of the reviews we expect this publication to serve extremely well as a reference book. Multimedia material referring to individual chapters of the book is accessible on the accompanying CD. The aim of ESPRIT was to assess existing knowledge and identify future actions regarding monitoring, forecasting and mitigation of space weather induced malfunction and damage of vital technological systems operating in space and on the ground.
    ISBN: 9781402027543
    URL: https://doi.org/10.1007/1-4020-2754-0
    Language: English
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    E-BOOK
  • 2
    Unknown
    The Conversion of Liquid Rocket Fuels : Risk Assessment, Technology and Treatment Options for the Conversion of Abandoned Liquid Ballistic Missile Propellants (Fuels and Oxidizers) in Azerbaijan (2004)
    Springer
    Details
    Description / Table of Contents: Prof. Dr. -Ing. Wolfgang Spyra Brandenburg University of Technology in Cottbus, Germany The demilitarization and conversion of military properties wor- wide has been a topic of growing importance since the end of the Cold War. The slowing of the arms race brought on by weapons treaties and relaxed tensions between NATO and Warsaw Pact nations caused sto- piles of conventional weapons to become superfluous. The need to process and dispose of such weapons began more quickly in NATO countries. This demilitarization process began shortly after the reunification of Germany and was largely completed by the mid to late 1990’s. The remaining process, no small task in itself, of converting lands formerly used by the military into safe and environmentally acceptable landscapes may continue for decades to come. Due to a lack of resources and technology, the process of demilitarization in the former Warsaw Pact countries has launched more slowly. In 2002 both Georgia and Moldova finished projects which destroyed their stocks of liquid ballistic missile components. Both these projects were carried out through the cooperative support of trans-national organizations, private contractors, and research institutions. The Republic of Azerbaijan now finds itself at the beginning of its demilitarization process. Stored at the country’s military depots are over 2000 tons of missile fuels, oxidizer, and chemical additives. This hazardous waste is kept in tanks intended only for temporary transport and storage.
    Pages: Online-Ressource (X, 148 pages)
    ISBN: 9781402023811
    URL: https://doi.org/10.1007/1-4020-2381-2
    Language: English
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    E-BOOK
  • 3
    Unknown
    Strategic decision making : applying the analytic hierarchy process (2004)
    London ; New York : Springer
    Decision engineering  
    Details
    Keywords: Decision making, Mathematical models. ; Decision making, Methodology.
    Pages: ix, 172 p.
    ISBN: 1-85233-864-4
    URL: http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=108180
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    E-Book (German National Licenses)
  • 4
    Unknown
    Web services, E-Business, and the Semantic Web : second international workshop, WES 2003, Klagenfurt, Austria, June 16-17, 2003 ; WES 2003 (2004)
    Berlin ; New York : Springer
    Lecture notes in computer science  
    Details
    Keywords: Semantic Web, Congresses.
    Pages: x, 145 p.
    ISBN: 3-540-25982-1
    URL: http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=130186
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    E-Book (German National Licenses)
  • 5
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    Unknown
    Lattice-Gas Cellular Automata and Lattice Boltzmann Models - An Introduction (2000)
    Springer
    In:  EPIC3Springer, Berlinpp. (Lecture Notes in Mathematics ; 1725) Remark (September 2002): The original edition is now out of print. A slightly revised version (compare `Errata' and `Additions' under: {http://www.awi-bremerhaven.de/Modelling/LGCA+LBM/} is availab, Berlin, Springer, 308, 308 p., ISBN: 3-540-66973-6
    Details
    Publication Date: 2019-07-17
    Description: Lattice-gas cellular automata (LGCA) and lattice Boltzmann models (LBM) are relatively new andpromising methods for the numerical solution of nonlinear partial differential equations. The bookprovides an introduction for graduate students and researchers. Working knowledge of calculus isrequired and experience in PDEs and fluid dynamics is recommended. Some peculiarities of cellularautomata are outlined in Chapter 2. The properties of various LGCA and special coding techniquesare discussed in Chapter 3. Concepts from statistical mechanics (Chapter 4) provide the necessarytheoretical background for LGCA and LBM. The properties of lattice Boltzmann models and amethod for their construction are presented in Chapter 5.
    Repository Name: EPIC Alfred Wegener Institut
    Type: Book , peerRev
    Format: application/pdf
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    PAPER (OA)
  • 6
    Electronic Resource
    Electronic Resource
    Brand alliance dependency and exclusivity: an empirical investigation (2004)
    Bingley : Emerald
    The @journal of product & brand management 13 (2004), S. 477-487 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: This paper examines the effects of resource dependency and contract exclusivity on the attitudes and intentions of consumers in brand alliances. Findings indicate that attitudes of the brands before the alliance (pre-attitudes) have a positive effect on the attitude toward the alliance, which has a positive effect on perceived quality of the alliance, willingness to pay a premium price and purchase intention. Further, attitudes toward the brands after the alliance (post-attitudes) reveal a positive spillover effect for both the host and ally brands. Interestingly, the moderating effects of dependency and exclusivity differ based on whether the brand serves as the host or the ally brand in the alliance. Analyses conducted after controlling for the effects of familiarity of the ally brands revealed consistent results.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420410568417
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  • 7
    Electronic Resource
    Electronic Resource
    Building brand loyalty through individual stock ownership (2004)
    Bingley : Emerald
    The @journal of product & brand management 13 (2004), S. 488-497 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Building brand loyalty has become more important, yet more difficult to achieve in today's marketplace. This research investigates a possible avenue for building brand loyalty that is not directly related to the marketing of the product - attracting individual investors in the brand's corporate parent. A survey of over 500 individual investors revealed that individual investors do tend to buy brands from companies in which they hold stock, and investors may buy stock in a company because they have experience with the brand. In contrast with brand loyalty, where consumers will not buy competitive offerings, individual investors indicated they would buy competitive offerings, suggesting that stock ownership is more likely to lead to repeat purchase behavior, but not brand loyalty.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420410568426
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  • 8
    Electronic Resource
    Electronic Resource
    The impact of e-mail marketing on brand loyalty (2004)
    Bingley : Emerald
    The @journal of product & brand management 13 (2004), S. 498-505 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: The study examines the effects of e-mail marketing on brand loyalty and also reveals the kinds of e-mail content valued by consumers. Data were gathered from 890 consumers, who were users of a multinational cosmetics brand and had received regular permission-based e-mail messages from the marketer. Results reveal that regular e-mail marketing has positive effects on brand loyalty. E-mail-activated consumers visited retail stores. Consumers exposed to e-mail marketing recommended the brand to their friends. Loyal customers appreciated regular communication and various other information content from the brand more than mere offers. These results encourage marketers to keep in frequent contact with customers via e-mail with the aim of enhancing brand loyalty.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420410568435
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  • 9
    Electronic Resource
    Electronic Resource
    Evaluating potential brand associations through conjoint analysis and market simulation (2004)
    Bingley : Emerald
    The @journal of product & brand management 13 (2004), S. 506-513 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: A novel method for evaluating the benefits of a potential brand association is presented. The uniqueness of the method is considering brand association as just another product attribute, subject to the usual analysis used to determine the attributes desired by consumers in a new product. The method was illustrated using automobile tires as the product, and designation of the tire as the "Official" tire of NASCAR as the brand association. A set of tire profiles was created, describing hypothetical tires as combinations of levels of five attributes. Subjects ranked these profiles for preference, and this preference was decomposed through conjoint analysis to yield part-worths for each attribute level for each subject. Association with NASCAR had an average impact of 14.8 percent on consumer preference, comparable with that of speed rating (13.8 percent), and not much below that of brand (20.5 percent). Rudimentary market simulation suggested that associating the underdog tire brand with NASCAR would result in dramatically improved market share. Evaluating potential brand associations by their simulated effects on market share may be a useful managerial tool.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420410568444
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  • 10
    Electronic Resource
    Electronic Resource
    Influence of price endings on price recall: a by-digit analysis (2004)
    Bingley : Emerald
    The @journal of product & brand management 13 (2004), S. 514-524 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Although it has been proposed that recall processes play a role in the retail sales effects of 9-ending pricing, substantial effects of price endings on the level of recalled prices has not been demonstrated. With an improved testing procedure, it is found that the level of a set of prices with low ending digits (such as 1 or 2 in the dollars place) is more likely to be overestimated in recall than the level of equivalent sets of prices with high ending digits (such as 6, 7, or 9 in the dollars place). The results of the study support the role of left-to-right processing of price information and point out some consequences for retailers of the use of low numbers in price-ending digits.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420410568453
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