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  • American Geophysical Union  (47,132)
  • Emerald  (30,860)
  • 2000-2004  (42,081)
  • 1995-1999  (35,413)
  • 1940-1944  (498)
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  • 1
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    A new extended software package for quantitative paleoenvironmental reconstrutions (1999)
    American Geophysical Union
    In:  EPIC3EOS, Transactions of the American Geophysical Union, American Geophysical Union, 80(19), 223 p., pp. 223-223
    Details
    Publication Date: 2019-07-17
    Repository Name: EPIC Alfred Wegener Institut
    Type: Article , peerRev
    Format: application/zip
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    PAPER (OA)
  • 2
    Electronic Resource
    Electronic Resource
    Towards a learning organization (1995)
    Bradford : Emerald
    Training for quality 3 (1995), S. 33-40 
    Details
    ISSN: 0968-4875
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Discusses the profile of a learning organization as described bySenge. Describes the current organizational status of Brooksby College,Leicestershire, UK, in relation to a college-devised quality assuranceprogramme (QAP). Then applies the results of this research to Senge'sprofile of a learning organization to show that Brooksby College has theattributes, and means, of becoming a learning organization. Furthershows that the vehicle for this development is the QAP.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/09684879510093371
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    Paper (German National Licenses)
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  • 3
    Electronic Resource
    Electronic Resource
    Brand alliance dependency and exclusivity: an empirical investigation (2004)
    Bingley : Emerald
    The @journal of product & brand management 13 (2004), S. 477-487 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: This paper examines the effects of resource dependency and contract exclusivity on the attitudes and intentions of consumers in brand alliances. Findings indicate that attitudes of the brands before the alliance (pre-attitudes) have a positive effect on the attitude toward the alliance, which has a positive effect on perceived quality of the alliance, willingness to pay a premium price and purchase intention. Further, attitudes toward the brands after the alliance (post-attitudes) reveal a positive spillover effect for both the host and ally brands. Interestingly, the moderating effects of dependency and exclusivity differ based on whether the brand serves as the host or the ally brand in the alliance. Analyses conducted after controlling for the effects of familiarity of the ally brands revealed consistent results.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420410568417
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    Paper (German National Licenses)
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  • 4
    Electronic Resource
    Electronic Resource
    Building brand loyalty through individual stock ownership (2004)
    Bingley : Emerald
    The @journal of product & brand management 13 (2004), S. 488-497 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Building brand loyalty has become more important, yet more difficult to achieve in today's marketplace. This research investigates a possible avenue for building brand loyalty that is not directly related to the marketing of the product - attracting individual investors in the brand's corporate parent. A survey of over 500 individual investors revealed that individual investors do tend to buy brands from companies in which they hold stock, and investors may buy stock in a company because they have experience with the brand. In contrast with brand loyalty, where consumers will not buy competitive offerings, individual investors indicated they would buy competitive offerings, suggesting that stock ownership is more likely to lead to repeat purchase behavior, but not brand loyalty.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420410568426
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  • 5
    Electronic Resource
    Electronic Resource
    The impact of e-mail marketing on brand loyalty (2004)
    Bingley : Emerald
    The @journal of product & brand management 13 (2004), S. 498-505 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: The study examines the effects of e-mail marketing on brand loyalty and also reveals the kinds of e-mail content valued by consumers. Data were gathered from 890 consumers, who were users of a multinational cosmetics brand and had received regular permission-based e-mail messages from the marketer. Results reveal that regular e-mail marketing has positive effects on brand loyalty. E-mail-activated consumers visited retail stores. Consumers exposed to e-mail marketing recommended the brand to their friends. Loyal customers appreciated regular communication and various other information content from the brand more than mere offers. These results encourage marketers to keep in frequent contact with customers via e-mail with the aim of enhancing brand loyalty.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420410568435
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  • 6
    Electronic Resource
    Electronic Resource
    Evaluating potential brand associations through conjoint analysis and market simulation (2004)
    Bingley : Emerald
    The @journal of product & brand management 13 (2004), S. 506-513 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: A novel method for evaluating the benefits of a potential brand association is presented. The uniqueness of the method is considering brand association as just another product attribute, subject to the usual analysis used to determine the attributes desired by consumers in a new product. The method was illustrated using automobile tires as the product, and designation of the tire as the "Official" tire of NASCAR as the brand association. A set of tire profiles was created, describing hypothetical tires as combinations of levels of five attributes. Subjects ranked these profiles for preference, and this preference was decomposed through conjoint analysis to yield part-worths for each attribute level for each subject. Association with NASCAR had an average impact of 14.8 percent on consumer preference, comparable with that of speed rating (13.8 percent), and not much below that of brand (20.5 percent). Rudimentary market simulation suggested that associating the underdog tire brand with NASCAR would result in dramatically improved market share. Evaluating potential brand associations by their simulated effects on market share may be a useful managerial tool.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420410568444
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  • 7
    Electronic Resource
    Electronic Resource
    Influence of price endings on price recall: a by-digit analysis (2004)
    Bingley : Emerald
    The @journal of product & brand management 13 (2004), S. 514-524 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Although it has been proposed that recall processes play a role in the retail sales effects of 9-ending pricing, substantial effects of price endings on the level of recalled prices has not been demonstrated. With an improved testing procedure, it is found that the level of a set of prices with low ending digits (such as 1 or 2 in the dollars place) is more likely to be overestimated in recall than the level of equivalent sets of prices with high ending digits (such as 6, 7, or 9 in the dollars place). The results of the study support the role of left-to-right processing of price information and point out some consequences for retailers of the use of low numbers in price-ending digits.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420410568453
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  • 8
    Electronic Resource
    Electronic Resource
    ISO 9000 perspective for the construction industry in the UK (1997)
    Bradford : Emerald
    Training for quality 5 (1997), S. 178-181 
    Details
    ISSN: 0968-4875
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Reviews the process of ISO 9000 registration for the construction industry, with insight from the author's rich experience in helping construction firms to register for this international standard. Addresses the questions: the first-meeting, the courting process, the relationship and a life-time together. Concludes that the paper challenges the fundamentals of the need for ISO 9000 for the UK construction industry.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/09684879710188194
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  • 9
    Electronic Resource
    Electronic Resource
    Own branding in UK and French grocery markets (1996)
    Bingley : Emerald
    The @journal of product & brand management 5 (1996), S. 48-59 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Undertakes a comparative analysis of the evolution and development of own branding strategies in UK and French grocery markets. Primary research was carried out through semi-structured interviews with senior managers of French grocery companies to determine the nature of their own branding strategies and to draw out comparisons with the strategies of their UK counterparts. Results indicate that it is unlikely that French retailers will develop store brands on the scale of Sainsbury's, Tesco, Marks & Spencer and Safeway in the UK. The organizational structure of French grocery business is less conducive to centralized buying and distribution, and conflict between manufacturers and distributors has led to a less efficient supply chain than in the UK. These factors, coupled with a highly competitive price-driven market environment, have resulted in most French retailers using own brands as a defensive strategy to combat strong national brands. The exceptions are companies which are well represented in the high street (Monoprix, Casino and Prisunic) and Carrefour, the only hypermarket operator which has ventured down the route of the UK multiples with a more value-added, differentiation approach.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610429610126579
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  • 10
    Electronic Resource
    Electronic Resource
    Rethinking brand management: the role of "brand chartering" (1997)
    Bingley : Emerald
    The @journal of product & brand management 6 (1997), S. 64-77 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Brand managers face many challenges (including questions of brand strength, world-class culture, "glocal" branding, seeded marketing channels, "service smart" integration, brand architecture and brand organizing). A framework is presented for thinking about the challenges and how to deal with them. This process, called "brand chartering", has three principal elements: creating and communicating the brand, managing the brand organization, and directing and structuring the brand. Illustrates how this framework is of help in management practice and shows how it can be used as a stool for organizational learning.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610429710160057
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