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  • Articles  (2,849)
  • Emerald  (2,849)
  • 2005-2009  (2,849)
  • Economics  (2,849)
  • Media Resources and Communication Sciences, Journalism  (29)
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  • Articles  (2,849)
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  • 1
    Electronic Resource
    Electronic Resource
    Brand trust and brand extension acceptance: the relationship (2005)
    Bingley : Emerald
    The @journal of product & brand management 14 (2005), S. 4-13 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Purpose - This UK-based research aims to build on the US-based work of Keller and Aaker, which found a significant association between "company credibility" (via a brand's "expertise" and "trustworthiness") and brand extension acceptance, hypothesising that brand trust, measured via two correlate dimensions, is significantly related to brand extension acceptance. Design/methodology/approach - Discusses brand extension and various prior, validated influences on its success. Focuses on the construct of trust and develops hypotheses about the relationship of brand trust with brand extension acceptance. The hypotheses are then tested on data collected from consumers in the UK. Findings - This paper, using 368 consumer responses to nine, real, low involvement UK product and service brands, finds support for a significant association between the variables, comparable in strength with that between media weight and brand share, and greater than that delivered by the perceived quality level of the parent brand. Originality/value - The research findings, which develop a sparse literature in this linkage area, are of significance to marketing practitioners, since brand trust, already associated with brand equity and brand loyalty, and now with brand extension, needs to be managed and monitored with care. The paper prompts further investigation of the relationship between brand trust and brand extension acceptance in other geographic markets and with other higher involvement categories.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420510583707
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  • 2
    Electronic Resource
    Electronic Resource
    Universal appeals with local specifications (2005)
    Bingley : Emerald
    The @journal of product & brand management 14 (2005), S. 14-28 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Purpose - Aims to explore the factorial structure of automobile brand image in the context of a cross-national study. More specifically, we intend to answer two questions: whether the factor structure of brand image perception differ across countries, and whether these differences are owing to nation's culture and level of economic development. Design/methodology/approach - An existing data set, which consists of data collected from survey research, was employed. Data covering the top 20 automobile markets consisting of 4,320 eligible new car owners. Perception of and attitude towards automobile brand associations were measured using nominal scales. Findings - Provides empirical evidence that supports the applicability of multiple brand image dimensions corresponding to the consumer's sensory, utilitarian, symbolic and economic needs at the global level. The study also suggested that factor structure of brand image differs across nations and these differences might be reflective to a nation's culture and its level of economic development. Research limitations/implications - As with any empirical study, this research inevitably has its limitations, which presents opportunities for further research: extensions of the present framework to other product categories; extensions of the national factors; extensions of the brand associations; and measurement improvement. Practical implications - Understanding the similarities or differences of the factor structure of brand image across the globe facilitates the formation of a successful global image strategy. First of all, by exploring brand image structure at the global level; and the specific interrelationships among the corresponding associations Originality/value - The results derived from the 20 diverse nations in the present study not only enhance our understanding of brand image structure but also provide a strong test of the empirical generalizability of automobile brand image dimensionality and factor structure in a global context.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420510583716
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  • 3
    Electronic Resource
    Electronic Resource
    Tactical launch decisions: influence on innovation success/failure (2005)
    Bingley : Emerald
    The @journal of product & brand management 14 (2005), S. 29-38 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Purpose - Innovation launch strategies are usually critical for innovation success. The main objective of this work consists of analysing the influence of the tactical launch decisions on new product performance Design/methodology/approach - Starts with a brief literature review. Then the results obtained in our study are compared with those obtained in other research. The data used in our research describes a new product launch in the Spanish agro-food sector. The method for collecting the information was through a mailed questionnaire. Because most of response variables were categorical, and in order to verify the proposed hypotheses, cross tabulation was used. We used Pearson's chi-squared (?2), likelihood ratio (H2) and the adjusted residuals too. Findings - The results propose a series of recommendations for the executives in charge of marketing new products. Specifically, suggests that it will be more likely to achieve success if, when launching a new product, skimming strategies are used, if intensive distribution is used for selling an innovation and the investment in the communication media is greater than that made by competitors. However, it is more possible to fail if the new product is marketed using an individual brand, penetration prices, push communication strategies and less expenditure on this concept than the competitors. Research limitations/implications - The literature review suggests that some of these tactical decisions seem to be related with other launch decisions (strategic launch decisions). As a result of this, it will be interesting to perform these similar analyses for those as well as to analyse the possible links that may exist between both and their influence on the results. Future research could explore these relationships in other industrial sector or countries. Perhaps, it would be possible provide a common perspective. Originality/value - In spite of the importance of the last phase of new product, there are few empirical works about it. This work tries to explain the transcendence of the tactical launch decisions and the influence of it on the success/failure of an innovation
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420510583725
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  • 4
    Electronic Resource
    Electronic Resource
    The locus effect on inertia equity (2005)
    Bingley : Emerald
    The @journal of product & brand management 14 (2005), S. 206-210 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Purpose - The paper attempts to answer "Will the shift from the locus of self to locus of others impact the magnitude of loss aversion?" and "Will different prices affect the self-other asymmetry in choice?". Design/methodology/approach - The design is a two (locus: self vs others) by two (anchoring price: $30 vs $90) between-subjects' factorial with both the locus of evaluation and the monthly service plan charges (anchoring prices) as the between-subjects' factors. Findings - The author finds that inertia equity is smaller when consumers evaluate peer customers than when they evaluate themselves to switch brands. It is also found that the locus effect is applicable to brands at various prices. Research limitations/implications - Further research should focus on the validations of the assumptions to support the empirical finding from the theoretical perspective. Practical implications - Price reductions should be made personally relevant to the consumer and price increases should be made relevant to other things. Originality/value - The locus effect expands the assessment of loss aversion from one (self or other) to two dimensions jointly (self and other). It demonstrates the impact of the locus of evaluation on the magnitude of loss aversion.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420510601076
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  • 5
    Electronic Resource
    Electronic Resource
    An investigation into the timing of consumer requests for price-matching refunds (2005)
    Bingley : Emerald
    The @journal of product & brand management 14 (2005), S. 197-205 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Purpose - The paper proposes investigating the timing of consumer requests for price-matching refunds, the relationship between the refund timing and consumer repeat store purchase and the reasons for buying from the price-matching store when a lower competitive price is found before purchase. Design/methodology/approach - In Study 1, qualitative research (consumer interviews) was conducted; Study 2 uses a shopping simulation in which the timing of consumer refund-seeking behavior is observed, and Study 3 involves a consumer survey in which information on consumer refund-seeking behavior at real stores is gathered. Findings - The paper finds that consumers request price-matching refunds more frequently at the time of purchase than after the purchase. Seeking (and receiving) the price-matching refund is associated with higher repeat store purchase behavior than not having had a refund-seeking experience. Key reasons for buying from the price-matching retailer when a lower competitive price is found before purchase include convenience, tangible extras, and store reputation/service quality. Research limitations/implications - A student convenience sample was used. In Study 2, fictitious stores were used. In Study 3, the timing of refund seeking may have been different on other (not reported) occasions. Ability to seek the refund was not accounted for. Practical implications - The majority of the retailer's price-matching cost will come from issuing at-the-time-of-purchase refunds, when consumers possess more bargaining power. A positive refund-seeking experience may create a more loyal customer. In addition to being a low-price signal, price-matching policies can serve as signs of retailers' customer orientation. Originality/value - This research fills the gap in understanding the consumer price-match refund-seeking behavior and offers practical implications for retailers employing price-matching guarantees.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420510601067
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  • 6
    Electronic Resource
    Electronic Resource
    The hothouse effect: a model for change in higher education (2005)
    Bradford : Emerald
    On the horizon 13 (2005), S. 173-181 
    Details
    ISSN: 1085-4959
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Education , Economics
    Notes: Purpose - To present a model of innovative change in higher education based on research into the factors behind the performance of highly creative historical communities. Design/methodology/approach - The article diagnoses current pressures under which academia is laboring, explains the hothouse effect, and proposes solutions based on the hothouse effect model. Findings - The article proposes restructuring of discipline-based learning, developing new methods of strategic planning, adopting new assumptions about the social role of higher education, exploring modes of perception and cognition that are critical to education, and using digital technology to create learning communities and facilitate accelerated learning models. The model of organizational change emphasizes modest and numerous grass-roots initiatives as the most efficient generator of broad cultural change. Research limitations/implications - The aim is to stimulate pilot initiatives and broad dialog on the issues raised. The research points the way to further work in the dynamics of creativity, the nature of pedagogy, and the future role of the university. Practical implications - Numerous methods are presented for strengthening the relationship of faculty and administration, utilizing technology to create learning communities and transform pedagogy, stimulating faculty collaboration, and planning for the future. Originality/value - This paper provides many fresh and practical ideas useful at an individual, department, or institutional level. The goal is not a specific type of institution or mode of operation. Instead, it the model is flexible and adaptable to creative initiatives of any scope. Ultimately, this article can contribute to revitalizing the ongoing dialog about higher education's future.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10748120510618196
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  • 7
    Electronic Resource
    Electronic Resource
    All that knowledge, and so what? Scholarship in the digital university (2005)
    Bradford : Emerald
    On the horizon 13 (2005), S. 216-219 
    Details
    ISSN: 1085-4959
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Education , Economics
    Notes: Purpose - To ascertain how scholarship will be impacted by digital media. Design/methodology/approach - This paper breaks down the vocation of scholarship into subsidiary tasks. It examines how their relative importance has changed in the modern era. Finally, it looks at which tasks will be facilitated or complicated by digital media, particularly by the internet. Findings - The tasks of collecting and storing information have been made far faster and easier by digital media. Other tasks such as sorting, evaluating and assessing the implications of information have, however, become more difficult. In consequence, theory has become far more important. Research limitations/implications - The extrapolations in this paper are about broad trends, which may manifest themselves in a variety of ways. Practical implications - In the future, one can expect scholarship to deal less with uncovering new information. Instead, scholars will have to devote more time and effort to ascertaining why information is important. Scholars will be expected to articulate not only their methods but also their purposes. Originality/value - This paper provides useful information on how scholarship will be impacted by digital media.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10748120510627330
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  • 8
    Electronic Resource
    Electronic Resource
    Serendipity or strategy? An investigation into entrepreneurial transnational higher education and risk management (2005)
    Bradford : Emerald
    On the horizon 13 (2005), S. 220-228 
    Details
    ISSN: 1085-4959
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Education , Economics
    Notes: Purpose - To provide a past, current and future perspective of transnational higher education for academics and managers engaged in this area of education provision, to heighten awareness of the current trends and issues involved. Design/methodology/approach - An Australian/Hong Kong case study and reference to current literature are used to highlight the main issues concerning this rapidly expanding phenomenon in the provision of higher education. Findings - Identifies and discusses the main issues for consideration when planning new transnational activities, including the need for strategic approaches and risk management. Research limitations/implications - The paper focuses on Australia and the Asian region, although material related to the UK and the USA is included in some sections. Whether a country is the provider or the receiver of transnational education, the issues raised will be relevant. Practical implications - This paper provides a very useful source of information for those currently involved in or planning to become involved in a transnational higher education activity. Originality/value - This paper is timely in that it addresses the recent proliferation of transnational higher education activities by considering the past and present, as well as providing discussion of potential future directions.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10748120510627349
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  • 9
    Electronic Resource
    Electronic Resource
    Institutional change in the corporation: the new social charter (2005)
    Bradford : Emerald
    On the horizon 13 (2005), S. 20-23 
    Details
    ISSN: 1085-4959
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Education , Economics
    Notes: Purpose - To analyze the extent of, and the reasons for, institutional change in the private corporation. Design/methodology/approach - The paper identifies seven "new rules of corporate conduct" which, in total, represent a radical change in the social contract between society and the corporation. It then speculates about future changes in corporate purpose and governance. Findings - A central feature of the new corporate charter is that it is likely to entail a redefinition of the relationship between profit and corporate purpose. The purpose is service to society (i.e. serving social needs), while profit provides the means, motive and measure. Originality/value - This paper provides the basis and rationale for moving the corporation from "profit-as-purpose" to "service-as-purpose" as the organizing principle for its strategies, values and actions.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10748120510601626
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  • 10
    Electronic Resource
    Electronic Resource
    Central features of institutional change (2005)
    Bradford : Emerald
    On the horizon 13 (2005), S. 11-19 
    Details
    ISSN: 1085-4959
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Education , Economics
    Notes: Purpose - To examine and discuss the central features of institutional change and to compare it with organizational change. Design/methodology/approach - Use interviews with managers to highlight key issues. Findings - Results are presented of interviews with managers exploring changes that have for decades been transforming business, government, and other institutions into "organic" systems for the knowledge age. Institutional change differs from organizational change by focusing on the higher-order unspoken social rules that govern the structure of institutions in common. The study evaluated trends driving this transformation, the obstacles blocking it, and the likely timetable of implementation. Originality/value - Concludes that three central features mark the general direction of institutional evolution: "e-organizations" operating in real time, "self-organizing systems" of self-managed teams, and "stakeholder collaboration" to unify diverse interests into a more powerful enterprise.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10748120510601617
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